Pepsi

With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers. This week, Pepsi kicked off its #Summergram (yes, with the hashtag symbol) campaign with ...more

Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew. Lionsgate and promotional partner Pepsi are running not one but two A ...more

The Super Bowl isn't just the most important NFL game of the year, it's also the biggest night for brands to bring their most creative advertisements to a vast television audience. Over the past few years, augmented reality has shared the Super Bowl stage as well, with advert ...more

via AdAge Argentina's Head Coach Diego Maradona declared that if his team won the World Cup, he would streak nude through the streets of Buenos Aires. Well, the trend is catching on. If Argentina wins, Pepsi will join Maradona and drop their label in a show of solidarity.... ...more

A vending machine is an invaluable yet totally frustrating piece of equipment. It's a godsend whenever your tummy's growling or you need an ice-cold drink on a hot summer day. But when something gets stuck inside or the machine flat-out malfunctions, it quickly becomes your ar ...more

Creating your own emblem is a great way to show off your creative skills and show those stock-emblem clowns what's really up. And in the new Call of Duty: Black Ops 2, Treyarch decided to revamp the emblem editor, so now you can make more colorful and elaborate emblems. In th ...more

A flat soda tastes awful. It's almost as bad as drinking a room temperature milkshake. Of course, you can always opt to buy single-serving cans or 20 ounce bottles, but that's always going to be more expensive than 2-liters. The problem with 2-liter bottles of coke is that th ...more

The best chemistry experiments are those you can perform with items already laying around your house. With only some sugar, salt substitute and an instant cold pack, you can make your very own gunpowder! Being able to make homemade gunpowder without a trip to the store can be ...more

It's that time of year when high school students say goodbye the their past four years of coddling, ready to enter the "real world" and the next chapter of their lives—college. It's a time of growth, change, and new friends, along with all the timeless memories that go with t ...more

Does executing a perfectly timed, no-scoped headshot, followed by a well-choreographed teabagging ever get old? No, no it doesn't, and neither do custom emblems for Call of Duty: Black Ops 2. How else are we going to kill time until Black Ops 3 arrives? I've already covered m ...more

For some reason, there's only ever one person in a group of friends that has a cooler. Every time there is a hangout or BBQ, that friend is called and has to lug his expensive, huge plastic cooler around for everyone. Not really fair, is it? What if you want to have a private ...more

It's common knowledge that certain foods foster brain development, health, and memory. Fish almost always makes the list, as do any foods that are loaded with antioxidants like blueberries, nuts, whole grains, green tea, and dark chocolate. Spices like turmeric are being studi ...more

Gatorade: its popular red flavor can stain the whitest fabric, and its sweet taste is oddly refreshing after breaking a sweat. If you've ever participated in a sport, you probably spent halftime at games and practice breaks chugging the stuff. Though it made its name as a spor ...more

It's that time of year again when pizza boxes line the room and buffalo wings stain the couch. When cases of beer sit in the cooler and the big screen TVs are fired up and properly calibrated. When two of the best football teams vie for the championship title and the Vince Lom ...more

If you've read my blog "How Controversy Changed SCRABBLE", then you know that the word JEW is not allowed in regular play, because it was deemed an offensive and obscene word. JEW v JEWED, JEWING, JEWS to bargain with—an offensive term But this coming July, it will no longer ...more

The battle between Pepsi and Coke has been a grueling one, with both sides securing their secret formulas for great tasting, addicting sodas behind lock and key. But even big time companies screw up every now and then, and one of the most guarded trade secrets in the beverage ...more

There is a huge myth that most Americans believe, and it might be the marketing triumph of the 20th century. We pay an absurd markup (Zero Hedge says as much as 280,000% for "designer" water) on something we can get for free because most of us believe that bottled water is hea ...more

Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality. The NBA superstar, in his role as pitchman for Nike, is the centerpiece for a new in-store Snapchat AR advertisement at the Hous ...more

Stuck behind bars? Held hostage by a guy with a flamethrower? Thanks to the wise and resourceful 80s secret agent MacGyver, these problems can be resolved by a car battery, two coins and some jumper cable. Sound absurd? Did you see this year's Superbowl MacGruber Pepsi ad? Ma ...more

The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet. The Sponsored Lens, purchased by Warner Bros. to promote the new The Nun horror movie, uses background segmentation to provide a mostly da ...more

With Snapchat making the leap into the smartglasses realm, Facebook had to find a way to try and steal its competitor's augmented reality thunder. On Tuesday, the social media giant took the opportunity to fulfill its promise from this year's F8 developers conference, as Spar ...more

The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying. But, on Monday, fashion brand Christian Dior took a different approach, using Facebook's Spark AR platform on Instagram to deliver ...more

Many companies were disappointed when Google+ rolled out and banned the creation of accounts specifically for businesses and brands. Fortunately, today, Google began rolling out Google+ pages, for them to start connecting with customers and followers. For an example of what a ...more

This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks. But the marketing similarities end there, because the ...more

What does mainstream augmented reality look like? I'm not talking about the stuff you see in concept videos and science fiction films. No. What does it really look like? If you ask anyone working within the AR space today, the future of AR is wherever the immediately realizab ...more

There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant. For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world. ...more

Back to the Future Part II missed wildly on many technological advances for the year 2015, such as flying cars and rehydration ovens. However, it connected on several predictions, such as video calling and biometric security, and it was in the ballpark (pun intended) on others ...more

After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer. On Monday, the company released version 76 of Spark AR Studio, which brings support for two new AR effect options for develo ...more

If you ever imagined turning the surface of your desk into one large augmented computer, well the future might not be far off, my friends. Lampix, the company that transforms any surface into a smart surface, is currently working on a portable and quite fashionable lamp to pro ...more

As Alfred monologued in The Dark Knight, "Some men aren't looking for anything logical, like money. They can't be bought, bullied, reasoned, or negotiated with. Some men just want to watch the world burn." Or, they just want to watch random objects burn on Instagram. Video: . ...more

Verizon Wireless executives recently cooked up a plan so devious that it could have only come from one of the four major US carriers. Apparently, they aren't satisfied with simply loading every Android device they sell with their own bloatware, so now they're reaching out to b ...more

Augmented reality seems to be the talk of the town lately, with everything from glasses to furniture stores prepping to implement exciting, new AR technology. Well now, it looks like even our food is getting a makeover for the augmented reality future. Dr. Katsunori Okajima, ...more

Bud Light being the official beer sponsor of the NFL just makes sense for American football. But what about the NHL, with hockey being the official winter sport of Canada by decree? Enter Labatt Blue, which might as well be the national beer of Canada and includes a hockey pa ...more

For some reason, hip hop x cooking is a familiar equation in the world of HowTo. Today's "tutorial" comes in the form of a blatant Pepsi advert with Snoop Dogg as culinary host. Sure, the Super Bowl is mere hours away, but not to worry, Snoop doesn't demand much artistry or ti ...more

As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year. On Saturday, the much-hyped rematch between challenger Tyson Fury and champion Deontay Wilder (the figh ...more

If you've checked out my SCRABBLE World, you may have read "How Controversy Changed SCRABBLE".  In that case, you know that the word JEW is not allowed in regular play, because it was deemed an offensive and obscene word. JEW v JEWED, JEWING, JEWS to bargain with—an offensive ...more

Ever since Snapchat rebuffed its acquisition attempts, Facebook has morphed Instagram with features from Snapchat, such as stories, chat, and, of course, augmented reality. With regard to augmented reality, Snap is iterating at a fairly rapid pace. At its Snap Partner Summit ...more

Up until the last 15 years or so, watching the commercials during the Super Bowl was arguably more exciting than the game itself. Super Bowl XXIV featured the San Francisco 49ers blowing out the Broncos, 55-10, in the worst Super Bowl beatdown of all time. The game might not h ...more

Since launching its web-based AR platform in 2018, 8th Wall has continued to push the boundaries of what brands can do with AR experiences outside of native apps. The company's latest update adds another dimension of realism to web-based AR content. Don't Miss: 8th Wall Spin ...more

After weeks of reports about their first augmented reality device, Apple actually shipped a real AR product this week in the form of a TV tie-in AR app. Of course, the advertising industry is one of the foremost adopters of consumer-focused AR at the moment, and Super Bowl LV ...more

Best quotes: "A supply of tea with milk and sugar would be nice. If it is tea I really like, I like it without milk and sugar. With milk and sugar, any kind of tea is fine. I always bring tea bags with me, so if we use my tea bags, I will certainly like that tea without milk ...more

hi bitches! i'm from costa rica! and i love you guys and the show! i was thinking this: what if you guys bring al the crew to a very fancy restaurant of something like that(i'm thinking in a place that sells sandwishes).. before that you have to talk whit the owner of the p ...more