Light boxing is a pervasive technique in advertising, used to draw attention to the featured product. You can replicate this effect in Adobe Photoshop. Starting from a blank document, this tutorial walks you through the process of creating your own light box effect.
Most of the free apps you'll find on the Play Store have ads. These ads are personalized — in other words, they're for products and services Google believes you might be interested in. The way Google knows about your interests is by collecting data from your smartphone, including your location and app usage. While personalized ads have their advantages, the collection of data is unsettling.
French automaker Renault is tapping into the promotional machine for Solo: A Star Wars Movie by deploying an AR experience through Shazam that's triggered via synergistic advertising.
Companies are already clamoring to figure out strategies for integrating augmented reality into their advertising platforms. AR is going to become a huge asset to marketers, and Apple's ARKit is only going to help that along. Mixed reality producer Bilawal Singh Sidhu has given us a sneak peek of what the world of advertising could be with the ARKit.
To celebrate the release of Spider-Man: Homecoming and to advertise Dell's newest gaming laptop, Dell and Sony Pictures teamed up to create a live game in Times Square. Simply walk through the tourist hotspot to unlock the game and help Peter Parker save the day.
Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app.
Electroluminescent (EL) materials light up when electricity passes through them, as opposed to more common incandescent lights that respond to heat. EL displays are becoming very popular in advertising and art,but getting them or the materials to make them can be expensive. Watch this video to learn how to turn an LCD into a simple EL display, and also how superglue can be used as a cheap dielectric in this sort of project.
The internet has been a massive financial windfall for millions of people around the world, and it can be for you as well! There are a lot of ways to make money on your couch by using the internet, and this video will show you five great ways to do it! These include making websites and forums, advertising, and gambling. If you're hard up for cash, give it a whirl!
In this tutorial, we learn how to create and promote a fan page on Facebook. First, you will need to go to the Facebook website and create a fan page. Once you have the page created, you will need to add on your picture, along with many other pictures to the page. Go to the bottom of the page where it says "advertising", and click on this. Then, you will get started by advertising your Facebook page to the millions of users that are around the world! When you're finished, grow this by having ...
Hype Williams is one of the world's premiere music video producers. One effect that he likes to use, like in the The Offspring video depicted in the thumbnail for this video, is a clipped letterbox effect. This effect allows you to show several video clips on screen at once layered on top of one another. This video will teach you how to create this effect yourself in Adobe Premiere Pro.
In this tutorial, learn how to beat the media hype and go back to an old fashioned single blade razor. If you use a single blade razor, you will actually get a smoother, closer shave then the fancy multi-blade models, contrary to popular belief.
Yes, they slurped cosmos by the gallon on Sex & the City, launching this pretty-in-pink drink into the super-trend stratosphere. But those ladies had the right idea: this delicious cocktail lives up to the hype.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
The company that pioneered music scanning for mobile devices is moving into the augmented reality advertising arena. Included in an update of their iOS and Android apps last week, Shazam can now scan special codes to immerse users in 3D animations, 360-degree videos, mini-games, and other AR content.
Interested to know how to start a new cable television ad campaign with Google AdWords TV Ads? This official video from Google will teach you how to use the new interface to determine just that. For all of the relevant details, and to get started creating your own televised advertising campaigns, watch this clip.
Want to see how a Google TV Ads national cable television advertising campaign is doing? This official video from Google will teach you how to use the new interface to determine just that. For all of the relevant details, and to get started gauging the effectiveness of your own Google AdWords TV Ads campaigns, watch this clip.
If you would like to set the mood of your photo with a little romantic moonlight, check out this tutorial. In this clip, you will see how to effectively turn a daytime image into a nighttime one and create a mystical, foggy moonlit effect. This tool can be used for artwork, photographs and even advertising. Good luck!
In this tutorial, you will learn how to create a planet with exaggerated features, similar to things you may have seen in advertising for Lloyds TSB, British Gas or Chrysler. For more information, and to get started using this trick in your own Vue 6 xStream projects, watch this 3D modeler's guide.
In this tutorial, from graphic designer Ali Edwards, you will learn how to use cool, hand drawn lettering on your photos in Photoshop. You can buy packages of hand drawn letters and words from various sources (or make your own) and this clip will show you exactly how to add these brushes to your photos for scrapbooking, advertising, logos or anything else.
This video provides step by step instructions for how to start a lemonade stand. Learn how to create a business plan, how to advertise, how to make lemonade, as well as tips on how to attract customers.
Iron Man 2 is one the most anticipated summer movies of 2010. But does the game live up to the same hype as the movie? Probably not. But that doesn't mean it can still be a fun and enjoyable game to possibly rent or buy. This tutorial, brought to you by the guys at Achievement Hunter, will show you how to get the 'Not in My House' achievement on the Xbox 360. Good luck and enjoy having shooting things down!
In this clip, you'll learn how to make sure you're getting the speeds your ISP advertise. For more information, including a complete demonstration and detailed, step-by-step instructions, and to get started testing the upload and download speeds of your own Internet connection, watch this handy home-computing how-to from the folks at CNET TV.
Looking for a convenient way to advertise your blog and promote your content? With Ping-o-Matic, it's easy! So easy, in fact, that this home computing how-to from the folks at Easily can present a complete (and somewhat talky) overview of the process in just under six minutes' time. For the specifics, and to get started using Ping-o-Matic to promote your own blog, just watch this handy how-to.
Since the introduction of Craigslist, people have been introduced to an easy way of advertising services, posting jobs, and even bringing attention to local events. But this tutorial will focus on how to buy and sell items using the popular website. It's easy to do and take little to no time at all. So sit back and enjoy!
Get the word out on that cool party, or classy soiree by advertising your events on Facebook. The events option on Facebook lets users post details about social events, business meetings, and more. It saves time and paper, and acts as a cool and informative online pre-party before the main event.
Check out this video on color theory: analyzing color. It is important to understand color relationships and harmonies when designing everything from brand advertising, websites, video games, fine art, clothing and interior decoration. Tutorial video from Sessions Online Schools of Art & Design's "Color Theory" course. Part of Sessions' Graphic, Web, Digital Arts, Marketing, and Multimedia Arts Design certificate programs.
Many major fast food restaurants currently advertising on television have added hooks to their current run of commercials. The lure is their fish sandwiches. "Kentucky Afield" is getting in on the act. The only difference is that host Tim Farmer hopes you'll catch your own and prepare it with the show's special sweet batter recipe. The flavor is guaranteed to sway even the most skeptical skipper.
Banners are beautiful advertising and decor pieces that you can use on your website, blog, or even on printed materials (because those still do exist). Check out this Photoshop tutorial to learn how to create a lovely golden banner that flows back on itself and has believable lighting. Ripples add to the realistic nature of this banner.
As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year.
It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series.
If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.
From all the demos we've seen, we know for sure that the marketing world is going to change drastically thanks to Apple's ARKit.
Get ready IG influencers, the Instagram promotional world as you know it is about to change. Instagram is one of the top places for influencers to make money with product promotion. So, of course, it is to be expected that these IG dominators would run into their fair share of disasters. Especially since over 90% of celebrities and influencers on Instagram don't follow FTC guidelines.
Well, we have some potentially good news for those wanting to experience Magic Leap. The ultra-secretive company seems to be planning a big year in 2017.
This delicious new trend is the lovechild of everyone's two favorite foods: hamburgers and sushi. Yeah, that's right... meet the sushi burger.
Earlier this month, John Oliver spent a segment on Last Week Tonight explaining native advertising, a practice followed by many online media outlets such as BuzzFeed, The New York Times, and VICE, which combines editorial content along with sponsored advertisements.
Forgot the passwords to your email or your other favorite websites? If you typically store your passwords in Internet Explorer (IE9 or other versions) it can be tricky to get your passwords back -- but this tutorial makes it really easy!
Now that the "Avengers" movie and the "Captain America" movie starring Chris Evans have been confirmed, fanboy hype about Marvel heroes has officially reached fever pitch. Though shooting for "Captain America" has just begun, pictures of Evans wearing his Captain American costume have surfaced, showing a very body contouring costume and a very fit Evans.
