While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well.
Japanese footwear brand Onitsuka Tiger and fashion label Anrealage have teamed to produce the world's first augmented reality sneakers. The shoes — called the Anrealage Monte Z — look like a regular pair of sneakers until you view them through Anrealage's new AR app. Once viewed through the app, they become unlike any pair of sneakers that have ever existed.
Nike's newest app is changing the way we shop. Called SNKRS, it uses augmented reality to sell the limited edition Nike SB Dunk High Pro "Momofuku" sneakers.
We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience
The worst thing about running shoes is that they're expensive, but you're supposed to abuse them. Even if you're not a runner, everyday wear and tear takes its toll. No matter how well you take care of them, if you use them enough, they're eventually going to wind up looking like this: And it's not just running shoes. I have a pair of Vans that I've worn for almost four years, and the heels are just about ripped all the way through.
Got an old pair of Nikes or other sneakers lying around? Learn how to customize your shoes and paint your own designs and graphics on them. You'll need acetone to treat the sneakers and water-based acrylic paint.
Designer Andrew Hanson shows you how to take an old pair of Chuck Taylor's shoes and add your own personal designs and flair to them.
Swarovski crystals don't need to be confined to delicate jewelry pieces and Victoria's Secret Fashion Show bras! These little jewels are expensive than their cheaper plastic rhinestone brothers, but so worth it. Multifaceted, these Swarovski crystals glow like real diamonds and and a gorgeous sheen to any craft project.
Basketball shoes are expensive, so if you want to use something like Dunks (a big, beautiful white leather canvas) for a custom painted sneaker project you better know what you want to do before you start. Enter Photoshop. This video will teach you how to use Photoshop to plan your kick design out before you paint, helping ensure that you kicks come out the way you want.
Disney star Raven shows us how to make our sneakers white and new again using toothpaste. All you need is whitening toothpaste, an old toothbrush, and a bowl of water, and those shoes will look fresh and clean again. Watch this video housekeeping tutorial and learn how to clean up old sneakers by following along with Raven-Symone.
Watch this instructional fashion design videos to customize a pair of Nike Air Force One sneakers. Make sure to clean the shoe with nail polish remover, or acetone to remove the finish. Tape off the areas of the shoe you want to protect. Here is one example of how to paint your Air Force Ones and give them a customized look.
Prevent soreness and bruising after running by using this parallel lacing technique. You Will Need:
You usually think about washing your clothes, but washing your shoes isn't a thought that usually crosses your mind. Your shoes are going to get dirty and you can clean them. Here's how! Watch and learn with this video tutorial.
In this video from carahamelie03 we learn how to wear your Converse with skinny jeans. First make sure your Converse are laced the right way. The laces should go up and through the holes downward toward the shoe. Unlace the first two holes on both shoes. Wear socks that go decently far up so the Converse won't push your socks down. Put your foot in the shoe and fold the bill down towards your toes and tie the laces under the bill. tuck the bow into the side of your shoe. If it's too tight, ma...
This is a video by CrazyGamer about how to clean a pair of Vans. You'll need three things, you will need a old toothbrush you aren't going to use any more, a cup filled with water as hot as the sink will get it and some liquid soap. Put some soap in the cup and stir with the toothbrush, be careful not to add too much. The first thing you want to do he says is to take out the laces and set them aside. Dip the toothbrush in the soapy water, make sure to tap it against the side of the cup to kno...
This tutorial video will teach you how to prepare leather properly if you're going to customize your Nike Air Force One's. This is a well made video that will teach you to properly customize your Nike's.
In this video series, learn how to paint and customize your own pair of sneakers. Our expert, Raymond Sosa, shows you everything you need to know to make these creations. Learn the best paint to use. Also, learn tips for creating detail and patterns.
Know how some people have a natural way of lighting up a room? Well, hacker i-am-jen has an artificial one—LED sneakers! Powered by a pair of 6-volt batteries and two teeny-tiny RBBB Arduino microcontrollers, the shoes offer a high-tech, DIY spin on the mass-market L.A. Lights of yesteryear: Interested in kickstarting your own LED shoe project? You'll find Jen's step-by-step here.
Jogging at night is risky, but with these LED sneakers, the odds of getting hit are drastically reduced. Creator Will Cruz wants you to be safe, so he has generously shared full instructions for making your own light up kicks. Previously, HowTo: Auto-Lace Your Kicks.
Wacky "mutant bicycles" by Todd Kundla. Shoe Bike takes the cake. Previously, Thieves No More! If Gumby Were a Bicycle...
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.
Living in Los Angeles has given me the opportunity to attend a bunch of really cool events. I've been to Dodgers, Lakers, and Clippers games, a few concerts at the Staples Center, and a plethora of smaller joints.
You may have already heard of Zazzle, an online service that allows you to print on a variety of goods (tees, mugs, posters, etc.). You can design-it-yourself, or choose from Zazzle's library of available designs.
Chucks are a classic shoe beloved by people from all walks of life because of their minimal frills, comfortableness, and urban cool. But if you're walking around school feeling like a sheeple (sheep + people), make your Converse sneakers stand out from the rest by adding some bling.
Don't get stuck at Burning Man in uncomfortable shoes, without sacrificing style. Learn how to make a pair of fuzzy, pink platforms that aren't going to tire out feet. This video fashion design tutorial shows how to make a comfy pair of platform sneakers.
In the wonderful world of fashion, Chucks (AKA Converse sneakers) are like the LBDs for our feet. Oh-so-comfortable and also exuding an effortless hipster cool, Chucks are our go-to footwear any time of day. But because they're so practic and chic we also see zillions of people wearing the same exact shoe on the streets.
Custom leather sneakers like Dunks and Air Force Ones are becoming popular canvases for painters lately, who transform the white slab-sides of the kicks into awesome artworks. This video will show you how to design a custom shoe in Photoshop, working out the kinks before you put paint to shoe and wind up ruining a $120 dollars pair because you painted something you didn't want on it.
Converse sneakers are like the LBDs of our shoe wardrobe. And that's why we don't feel too original strolling down our college campus with the same black and white Chucks that every other girl has also got on. But you shouldn't sacrifice your Chucks for far more uncomfortable - and pinching! - flats or kitten heels just so you can stand out.
Those stretches you learned as a kid – called "static stretching" – can actually weaken muscles before exercise. Learn how to warm up the right way, with "dynamic" stretching. Watch this video to learn how to warm up and stretch correctly before exercise.
There’s fungus among us, and it’s not just around athletes. Here’s how to prevent one of the most common skin problems. You will need rubber sandals, a towel, foot drying powder, breathable socks, leather or cotton canvas shoes, and an extra pair of sneakers (optional). Did you know? Roughly 70% of people in the U.S. have battled athlete's foot at one time or another.
The simplest and most fun way of customizing your Converse sneakers to reflect your personality is to lace them all fancy-like. Whether you love pink laces or emo black ones, choose two of your favorite shoelace colors and check out this fashion DIY tutorial to learn how to tie your Converse shoe with two laces per shoe.
When it comes to flats, a girl can never have too many. Comfier than high heels and a hell of a lot more fashionable than running shoes or sneakers, they strike the perfect balance between form and function for everyday use.
In order to make baby converse sneakers out of gumpaste, you will need the following: fondant cutter or a pizza cutter, a paint brush, an X-acto knife, edible glue, a small circle cutter, and templates.
In this video, we learn how to draw a cholo graffiti character. Start out by drawing the hat, then draw the face underneath the hat. Draw a mustache and beard around the mouth and hair on the back of the head. Next, draw a neck going down from the face, followed by an arm and the chest wearing a tank top. Make the hand on the arm hold a spray paint can on the top and the other hand hold the can at the bottom. Next, draw a belt and jeans onto the character. Draw jeans that are oversized for th...
Nike has launched an augmented reality design tool at its Niketown store in London that lets shoppers customize sneakers and see their designs on a real product.
Want to be a rapper? Find it hard to become one? Well, Jason Hawkins is about to show you how to become a rapper in less than five minutes. You don't have any musical skill? Well, no worries, because, as Jason Hawkins put it, musical skills are not needed to become a rapper. To start out, you'll need 3 things. One, an internet connection. Two, a working microphone. Three, you must have the clothes needed, for example: a hoodie, a tracksuit, a pair of sneakers, jewelry or "bling", and a New Yo...
The heart needs exercise just like any other muscle. Live longer and healthier by pumping it up! You Will Need
If you love hip hop and break dancing, you are already almost there. The steps to becoming a B-Boy are pretty easy, and if you check out this video you will learn exactly how to become one.
Do you like to play hockey but have no idea how to skate? Are you more of a summer person than a winter one? Do you live somewhere where ice is hard to find? Well, then check out this tutorial and learn to play street hockey! Get all the fun of hockey without the cold, icy mess!