Suddenly, Magic Leap's lawsuit against Nreal, as well as its barrier to entry in the Chinese market, appears to be as insurmountable as The Great Wall itself.
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
Market Reality: North Opens Smartglasses Retail Stores, Magic Leap & Microsoft Court Devs, & Another Exec Exits Snap
The North remembers...that smartglasses are the future! Game of Thrones jokes aside, the smartglasses startup opened its doors, and we visited its Brooklyn store to get our hands the consumer-focused Focals smartglasses.
The Game of Thrones premiere is fast approaching, and along with it, Magic Leap has begun to unveil some of the fan-centric swag associated with its immersive experience based on the hit TV series.
Pretty soon, every restaurant and store you walk into will know exactly what you're doing. Retail analytics companies like Euclid, ShopperTrak, RetailNext, and Prism Skylabs have penetrated hundreds of food shops and retail stores across the country, installing sensors that track and log customers' moves while they dine and shop.
Unbeknownst to you, hundreds of retailers, shopping malls, coffee shops, and airports track and log your movements. Using sensors installed by retail analytics companies, businesses sniff out your smartphone's MAC address, a unique fixed identifier to your device, whenever your device interacts with their Wi-Fi hotspots.
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
At its annual MAX event kicking off on Monday in Los Angeles, Adobe gave the audience a new preview of its forthcoming Project Aero augmented reality authoring tool during the keynote presentation.
News: Retailers Benefit from Augmented Reality in Operations & Online Sales Over In-Store Experiences, Research Says
Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice.
Nowadays, with the convenience of online shopping, brick-and-mortar retailers and malls have to work harder to draw shoppers to stores. This year, many of them are turning to augmented reality for assistance.
Paying retail just isn't as good of a deal as buying straight from the manufacturer. To become a buyer, figure out the right manufacturers for you. Initially, you can start this process by doing web research. Surf the internet to find out what manufacturers sell directly to the consumer. Internet access is important for finding product information. Scan the manufacturer's website for online catalogs that describe an item's price, color, model, ID number, and make.
The once blurry and mysterious vision of Magic Leap's future is slowly coming into focus in the present, despite the company's obsessive attempts to keep any and all information under wraps until the next reveal is absolutely necessary. A new tidbit of information hints at an addition to the company's unfolding story that almost no one had accounted for: retail stores.
German tech store Saturn is experimenting with an AR alien called Paula to push their products ... That's a sentence I never thought I'd write.
Smartglasses maker ThirdEye has announced that its X1 model wearable will be updated by the slimmer, as yet unreleased X2 model. Both devices will be promoted and sold through its partner, brick and mortar technology retailer b8ta.
News: Magic Leap Filings Point to 'Magic Shop' Branding for Online Store, L.E.A.P. Creator Conference Event
Magic Leap's recent flurry of patent applications prompted us to look around for any trademark movements from the company, and it turns out that the Florida-based company has been quite busy.
Don't pay retail prices for store bought socks! Gear up for the winter and make your own knit socks at home. This six part video tutorial takes you through every phase of knitting socks with detailed instructions along the way.
You don't have to pay retail prices for store bought socks. Make your own toe-up socks by knitting them at home. This four part video series will take you through every step of the process with detailed instructions on knitting toe-up socks.
Got your eye on that new Phllip Lim clutch on Net-A-Porter.com? Save up for an investment piece you'll use for the rest of your life by selling some of your old clothing to a consignment store or online.
Now that Lego Movie 2, a film about an imaginary world made of plastic bricks existing parallel to the real world, is in theaters, it's the perfect time to shop for Lego apparel at a store modeled after that world.
In its continued pursuit to elevate retail technology, Amazon has been awarded a patent from the US Patent and Trademark Office for a digital mirror that lets customers virtually try on clothes with different backgrounds.
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
As it turns out, Apple did get AR hardware into its retail stores for the 2017 holiday shopping season, but it's not the headset we've been hearing rumors about for years; it's the MekaMon battle-bot.
If you've been debating on whether or not HTC's new virtual reality headset, the Vive, is worth the $800 price tag, then you'll be able to find out for yourself soon enough.
News: Shopping for a New Couch? Amazon Wants You to See It in Your Home (While You're Still in the Store)
Amazon has been toying with the idea of opening physical retail stores for some time now, even opening old-fashioned bookstores in select locations and teasing cashier-less convenience stores. But the online retailer has some new ideas in the works, including implementing virtual and augmented reality into retail home stores.
Market Reality: North Plans Smartglasses Pop-Up Stores, Adobe Buys Allegorithmic, & Candy Ventures Snags Blippar Assets
The era of smartglasses designed for consumers has officially begun, as shipments of North Focals began arriving at its stores this week. And the company now has plans to expand its retail footprint.
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.
Jeep has now jumped on the AR-retail trend with their introduction of the Jeep Compass Visualizer. Customers can now view and customize a Jeep Compass to their liking, all without a real Jeep even present.
This video shows the viewer how to make Halloween style lanterns using commonly available items. The base lantern is a Chinese style paper lantern; these can be purchase from home retail stores. The general principal is too cut out the shapes of insects from black paper. These can then be fixed to the lantern to project the image. Additionally holes can be cut in the insects and covered with red tissue paper. The light will shine through the red tissue paper giving the appearance of blood. Th...
Forget about spending too much money at a retail store for a new bookbag when you can make your own! Go back to school in style - your own personalized style - by making your very own purse to carry your books in. Use fabrics & accessories to customize your book bag to fit your style. Materials you will need to complete this bookbag include:
While its direct-selling model echoes brands like Avon and Tupperware, Indonesia's MindStores gives the approach a modern twist—with augmented reality.
News: Nreal Strikes 5G Partnership with LG Uplus in South Korea, Begins Accepting Pre-Orders for Nreal Light Developer Kit
After entering into settlement talks with Epic Games over the gaming giant's trademark challenge, Nreal is now ready to open up the floodgates to potential early adopters in the augmented reality space.
A week after reducing the base price of its Focals smartglasses by nearly 50 percent, wearables maker North is now reducing its workforce.
While not specifically an augmented reality conference, IFA 2017 packed a plethora of presentations with AR themes, including devices with AR features from Sony and Motorola, a smartphone-based AR headset from Lenovo, and a new processor from Huawei that will facilitate AR experiences.
Not everything at the dollar store is a bargain, or even safe to use. Learn to spot the difference between an item that's cheap, and a cheap item.
News: Microsoft's Azure Kinect Standalone Depth Sensor Powers Major Augmented Reality Improvements for $399
As the opening act to the grand unveiling of the long-awaited HoloLens 2 at Mobile World Congress Barcelona on Sunday, Microsoft showed off the standalone Azure Kinect time of flight sensor, which also happens to supply the improved human and environmental understanding capabilities of the next-generation augmented reality headset.
In this Outdoor Recreation video tutorial you will learn how to inline skate for beginners. Patrick Eaves, adventure sports guide and instructor, presents this video. First, you should have the right gear. Go to the local retail store or to a skating rink where you can take guidance from experts. Start off by practicing balancing on your legs. Legs should be shoulder length apart, knees slightly bent, body is bent a little forward and hands are in front of you. This is called the ready positi...
Are you going to the prom and nothing hanging in your retail stores is making the grade? Why not make your own prom ball gown at home? With some sewing skills, you might just top the best dressed list! In this two-part sewing tutorial, learn how to sew a ball gown using a dressmaker.
There's no better time than the holidays to whip up a batch of beautiful decorative bows. This instructional video teaches you how to tie your own bows for embellishing any holiday themed item. Once you've mastered this technique feel free to experiment with other sizes and styles. These are the bows that we use to attach to wreaths, garlands, centerpieces, swags, potted plants, and a variety of other floral arrangements. Learning how to make your own professional crafter's quality bow like t...
News: FaceCake Uses Snapchat-Like Camera Effects to Let You Try on Earrings Instead of Masks & Rainbows
Although it sounds like a foodie's take on Facebook, what Calabasas, California-based FaceCake actually offers is more about augmented reality fashion marketing rather than food selfies.