In this year of everything going virtual and remote, it makes even more sense now that Hollywood is leaning heavily on augmented reality. In this case, it's HBO using AR to promote its highly-acclaimed original programming.
The UK has officially exited the European Union, completing the long and tumultuous Brexit story and putting the storied nation once again on its own on the international stage.
What better band than Pink Floyd, the pioneers of psychedelic and progressive rock, to show the music industry how to reinvent album art for the augmented reality age?
Usually, flying into unknown territory would mean riding into the "danger zone", but Paramount and Snapchat are taking the trip anyway with one of Summer 2020's most anticipated movie sequels.
News: 'Detective Pikachu' Pokémon Pop Up in Augmented Reality via Google's Playground App for Pixel Devices
The Avengers aren't the only shiny new toys available to Pixel handset owners, as the animated stars of the upcoming Pokémon Detective Pikachu movie have arrived in the Google Playground app.
The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee.
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
Now that Fyre Festival co-founder Billy McFarland is charged with fraud, this is the perfect time to list off those top 15 influencers who promoted tickets to the disastrous event to their loyal followers, right?
In this video tutorial, viewers learn how to cheat on the flash game Dead Frontier Outbreak. Dead Frontier Outbreak is a new promotional game released on multiple game sites by AdminPwn. It is a text-based zombie adventure game, complete with voice acting. It was created mainly to promote Dead Frontier among gamers who may not have heard of it. To perform this cheat, users simply right-click and select "forward until it reaches the end of the game." Users only need to do this three times. Thi...
It should be noted that the tip shown in the video makes use of illegal drugs known as cannabis or marijuana. Although the video creator does not specifically promote the use of this drug, he is using the buds, leaves of the marijuana plant in order to make hash. This video explains how to make use of all the parts of a marijuana plant. He promotes not wasting the product and using all of it. He slowly narrates and shows step by step how to make hash in real time.
This video tutorial program is designed to promote ground crew safety when working under and around helicopters during external load operations. This is not a safety-training and is only intended to be used with the participation of a ground crew safety officer, trainer or other qualified personnel. All training and refresher courses must be done in accordance with federal and provincial regulations and the Canada Labour Code.
Market Reality: Facebook Adds AR to TV, Magic Leap Gets New App from Insomniac, & Five Nights at Freddy's Debuts in AR
It's the holiday season, and the tech industry is giving consumers several AR products and apps as gift-giving options.
Group chats are fun, effective ways of staying in touch with the many people in our lives. Whether it's the local friend chat or the group from work, we rely on these groups to keep connected. Running one of these group chats, however, can be a monster task. If you're feeling overwhelmed with administrative responsibilities, why not pass on that burden to another member of the Telegram group?
Welcome back, my greenhorn hackers! Although we have focused primarily on technical hacks here, social engineering can sometimes be especially effective. This one requires a bit of technical skill, but not too much. In addition, it's limited by how specific a target you can choose—but it will work.
Market Reality: Google Pushes Web AR, Lil Nas X Goes Immersive, Coinbase & Ray-Ban Snapchat into AR Marketing
This week, Google showed off some wild new and innovative AR experiences that showcase the WebXR protocol for browser-based AR content, while 8th Wall applied its own web-based AR platform in service of Captain Morgan.
Market Reality: Magic Leap & Epson Cater to Enterprise Customers, Lego & Smithsonian Launch New AR Apps
When it comes to augmented reality wearables, it's currently an enterprise world. As such, Magic Leap's latest Lumin updates are centered on features that appeal to enterprise customers. And Epson and Spinar are joining forces with a solution for distributed workforces.
Big business is on the web these days and you don't have to build a shopping website or blog to get involved.
Quitting smoking is incredibly difficult. It's hard enough to break the habit, but the withdrawals are even worse. In this tutorial, learn how to make the transition a little more bearable.
1. To start a blog pick a topic on which you want to create your blog. 2. Select a blog software or platform where you can work like word press.
AR Snapshots: Snapchat Pumps Out Billie Eilish, Cardi B, Megan Thee Stallion, Justin Bieber, Taylor Swift & the Beatles
Snapchat and its augmented reality capabilities have become a haven for music artists seeking to promote their new albums or simply amplify their art with immersive experiences.
As necessary as sleep is, millions of people struggle with it every night. More than 50 million Americans suffer from any number of sleep disorders. If you're one of them and want a more satisfying, consistent sleep, then the LectroSound Sleep & Relax Soothing Noise Machine may be the perfect addition to your bedroom. For only $15.99, you can give yourself the rest and reinvigoration that your body and mind crave.
Market Reality: Apple Cultivates Chinese AR Devs, Minecraft Earth Beta Arrives, & a Brief History of AR in Marvel Movies
This week, while Apple was the subject of thinly sourced reports that it had canceled development of its oft-rumored smartglasses, the Cupertino was actually laying the foundation for its AR hardware future with a new initiative focused on mentoring Chinese developers in mobile AR development.
Market Reality: Vuzix & Vivo Tease New Consumer Smartglasses, Gucci Goes AR, & Nreal Fires Back at Magic Leap
While a viable version of consumer-grade smartglasses has yet to find mainstream success, two more contenders emerged this week, as Vuzix confirmed that a leak of a fashion-forward design is legitmate and Vivo introduced tethered smartglasses designed to pair with its new 5G smartphone.
Market Reality: Future of AR Series: 5G, AR Cloud, Blockchain, & Apple Glasses, Plus Marvel & HBO Franchise Hits Go AR
Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR.
News: The Future of Augmented Reality & 5G — Wireless Marketing for AR Is Right Message Aimed at Wrong Audience
Anyone who has been within a block of any wireless brick and mortar store or tech conference in the last couple of years has no doubt seen banners, posters, and videos promoting 5G high-speed wireless services on the way.
News: Snapchat Lens Brings Bumblebee Transformer into Your Home & Baidu's Facemoji Keyboard Lets You Become the Robot
Fan favorite Transformer Bumblebee returns to theaters on Friday in a spin-off of the film franchise, so Paramount Pictures is bringing the car-robot back into the homes of fans via augmented reality.
For as long as 14,000 years, the First Nations people of the Heitsuk Nation have made their home along the Central Coast of the Canadian province of British Columbia. Among the territory's inlets, islands, rivers, and valleys lie a clay deposit on the north side of Kisameet Bay, near King Island. For as long as most can remember, the tribe has used the clay as medicine. Now science says microbes that live in that clay may have important antibacterial properties.
Twitter's Moments feature stitches together multiple tweets into a slideshow-esque story. This is particularly cool for you to keep up with major things that are happening in the world without having to follow and search for a ton of people to figure out the scoop.
Several recent research studies have pointed to the importance of the microbes that live in our gut to many aspects of our health. A recent finding shows how bacteria that penetrate the mucus lining of the colon could play a significant role in diabetes.
Sony is ready to get into the micro-console gaming fight, with its PlayStation TV set to debut this fall.
News: This Billie Eilish Oculus Quest 2 Video Inadvertently Offers a Peek at AR Gaming on the VR Headset
It's always fun to get an unexpected glimpse of the future, especially when that peek is so close you can actually feel the excitement of the new emerging dynamic.
The food TV chefs prepare make our mouths water. From one scrumptious creation to another, they fly through preparation without frustration or error. They make us think we can do the same with similar ease and delectable, picture-perfect results. Some of us have noticed, though, that these TV chefs don't always adhere to the same safe food handling guidelines we've been taught to follow.
Help me, George Clooney. You're my only hope. If that mash-up of cultural references doesn't make sense, it will momentarily.
Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high fashion from the comfort of your home.
After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series.
News: K-Pop Stars from BlackPink Debut New AR Feature on Candy Crush Friends Saga for Samsung Galaxy Note10 & Note10+
In recent days we've covered the marriage of augmented reality and top-tier music artists. This time, though, the music stars are showing off the tech rather than integrating it into their act.
News: Slipknot & Guns N' Roses AR Masks on Facebook's AR Camera Let Fans Virtually Wear the Music Experience
While Snapchat augmented reality often embraces pop stars like Drake and Ariana Grande, a couple of bands from the louder side of the music industry have found a home with Facebook.
News: Snapchat Showcases Its Creative Chops at Cannes Lion with Marker Tracking & Landmarker AR Lens
One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got.
News: Snapchat Assists Warriors & Raptors Fans in Rooting for Their Teams with NBA Finals AR Experiences
With the defending champion Golden State Warriors and Drake's favorite team, the Toronto Raptors, set to face off in the NBA Finals starting Thursday, Snapchat has gifted hoops fans with a pair of augmented reality experiences.
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.