Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
Light boxing is a pervasive technique in advertising, used to draw attention to the featured product. You can replicate this effect in Adobe Photoshop. Starting from a blank document, this tutorial walks you through the process of creating your own light box effect.
Bus stops can provide shelter in the event of rain, and now they also protect you from augmented reality squid.
Most of the free apps you'll find on the Play Store have ads. These ads are personalized — in other words, they're for products and services Google believes you might be interested in. The way Google knows about your interests is by collecting data from your smartphone, including your location and app usage. While personalized ads have their advantages, the collection of data is unsettling.
The company that pioneered music scanning for mobile devices is moving into the augmented reality advertising arena. Included in an update of their iOS and Android apps last week, Shazam can now scan special codes to immerse users in 3D animations, 360-degree videos, mini-games, and other AR content.
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
Earlier this month, John Oliver spent a segment on Last Week Tonight explaining native advertising, a practice followed by many online media outlets such as BuzzFeed, The New York Times, and VICE, which combines editorial content along with sponsored advertisements.
An update to the iFramed social media gateway app for iOS adds an augmented reality feature called JuxImage that gives its users Snapchat-like photo and video effects.
Companies are already clamoring to figure out strategies for integrating augmented reality into their advertising platforms. AR is going to become a huge asset to marketers, and Apple's ARKit is only going to help that along. Mixed reality producer Bilawal Singh Sidhu has given us a sneak peek of what the world of advertising could be with the ARKit.
Electroluminescent (EL) materials light up when electricity passes through them, as opposed to more common incandescent lights that respond to heat. EL displays are becoming very popular in advertising and art,but getting them or the materials to make them can be expensive. Watch this video to learn how to turn an LCD into a simple EL display, and also how superglue can be used as a cheap dielectric in this sort of project.
The internet has been a massive financial windfall for millions of people around the world, and it can be for you as well! There are a lot of ways to make money on your couch by using the internet, and this video will show you five great ways to do it! These include making websites and forums, advertising, and gambling. If you're hard up for cash, give it a whirl!
In this tutorial, we learn how to create and promote a fan page on Facebook. First, you will need to go to the Facebook website and create a fan page. Once you have the page created, you will need to add on your picture, along with many other pictures to the page. Go to the bottom of the page where it says "advertising", and click on this. Then, you will get started by advertising your Facebook page to the millions of users that are around the world! When you're finished, grow this by having ...
Interested to know how to start a new cable television ad campaign with Google AdWords TV Ads? This official video from Google will teach you how to use the new interface to determine just that. For all of the relevant details, and to get started creating your own televised advertising campaigns, watch this clip.
Want to see how a Google TV Ads national cable television advertising campaign is doing? This official video from Google will teach you how to use the new interface to determine just that. For all of the relevant details, and to get started gauging the effectiveness of your own Google AdWords TV Ads campaigns, watch this clip.
If you would like to set the mood of your photo with a little romantic moonlight, check out this tutorial. In this clip, you will see how to effectively turn a daytime image into a nighttime one and create a mystical, foggy moonlit effect. This tool can be used for artwork, photographs and even advertising. Good luck!
In this tutorial, you will learn how to create a planet with exaggerated features, similar to things you may have seen in advertising for Lloyds TSB, British Gas or Chrysler. For more information, and to get started using this trick in your own Vue 6 xStream projects, watch this 3D modeler's guide.
In this tutorial, from graphic designer Ali Edwards, you will learn how to use cool, hand drawn lettering on your photos in Photoshop. You can buy packages of hand drawn letters and words from various sources (or make your own) and this clip will show you exactly how to add these brushes to your photos for scrapbooking, advertising, logos or anything else.
New to Windows? This computer operating system could be a bit tricky for beginners, but fret not, help is here. Check out this video tutorial on how to reconnect media files to Windows Media Player.
This video provides step by step instructions for how to start a lemonade stand. Learn how to create a business plan, how to advertise, how to make lemonade, as well as tips on how to attract customers.
Over the past year, Magic Leap has teased its cross-platform vision of the AR cloud, which it dubs the Magicverse. While the company shared a timeline for its debut next year, it also served up new developer tools for the present.
Learn how to import audio, video and images into your Media Composer 5 projects. Whether you're new to Avid's popular non-linear editor (also known as "The Avid") or are a seasoned digital video professional just looking to better acquaint yourself with Media Composer 5, you're sure to enjoy this free software tutorial. For detailed instructions, and to get started importing media into Media Composer 5 yourself, take a look.
In this clip, you'll learn how to make sure you're getting the speeds your ISP advertise. For more information, including a complete demonstration and detailed, step-by-step instructions, and to get started testing the upload and download speeds of your own Internet connection, watch this handy home-computing how-to from the folks at CNET TV.
Looking for a convenient way to advertise your blog and promote your content? With Ping-o-Matic, it's easy! So easy, in fact, that this home computing how-to from the folks at Easily can present a complete (and somewhat talky) overview of the process in just under six minutes' time. For the specifics, and to get started using Ping-o-Matic to promote your own blog, just watch this handy how-to.
Since the introduction of Craigslist, people have been introduced to an easy way of advertising services, posting jobs, and even bringing attention to local events. But this tutorial will focus on how to buy and sell items using the popular website. It's easy to do and take little to no time at all. So sit back and enjoy!
Get the word out on that cool party, or classy soiree by advertising your events on Facebook. The events option on Facebook lets users post details about social events, business meetings, and more. It saves time and paper, and acts as a cool and informative online pre-party before the main event.
Check out this video on color theory: analyzing color. It is important to understand color relationships and harmonies when designing everything from brand advertising, websites, video games, fine art, clothing and interior decoration. Tutorial video from Sessions Online Schools of Art & Design's "Color Theory" course. Part of Sessions' Graphic, Web, Digital Arts, Marketing, and Multimedia Arts Design certificate programs.
Did you and your child love the film Ratatouille? Learn how to make mixed media rats from a professional art instructor in this free crafts video series.
Many major fast food restaurants currently advertising on television have added hooks to their current run of commercials. The lure is their fish sandwiches. "Kentucky Afield" is getting in on the act. The only difference is that host Tim Farmer hopes you'll catch your own and prepare it with the show's special sweet batter recipe. The flavor is guaranteed to sway even the most skeptical skipper.
Banners are beautiful advertising and decor pieces that you can use on your website, blog, or even on printed materials (because those still do exist). Check out this Photoshop tutorial to learn how to create a lovely golden banner that flows back on itself and has believable lighting. Ripples add to the realistic nature of this banner.
Is you media center in chaos? Watch this video tutorial by Better TV for ten tips on how to organize and down-size your media center.
It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series.
If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.
From all the demos we've seen, we know for sure that the marketing world is going to change drastically thanks to Apple's ARKit.
Forgot the passwords to your email or your other favorite websites? If you typically store your passwords in Internet Explorer (IE9 or other versions) it can be tricky to get your passwords back -- but this tutorial makes it really easy!
Here's a fast lesson in hosting video on your own Drupal website using the FileField and jQuery Media modules. The Filefield and jQuery Media modules are a one-two knock out combination for allowing users to upload media files to fields in your custom content types and then playing back the media files in their matching player or handler. It represents a positive direction for treating fields containing files and is a great starting point for researching your own implementation of this recipe.
This video tutorial from toptenreviews presents how to import media from a hard drive into Corel Video Studio library.First you need to start the application.From top menu click on Capture tab. Normally you would select one of the four options to capture media: Capture video, DV quick scan, Import digital media, Import from mobile device.These options are below the library. But in this case you will need to click on the folder icon above the library.This action will bring up a dialogue box wh...
This video demonstrates how to burn music into a CD using Windows Media Player. To burn music from your computer into a blank CD using Windows Media Player: open Windows Media Player by going to Start, All Programs then click on Windows Media Player. once Windows Media Player is open, click on Burn. open the folder where your music is stored, select the files you want to burn then drag them into the Windows Media Player screen. after making sure you have selected the music files you want, ins...
