When it comes to mass adoption, augmented reality is still primarily a mobile world, so Google is pitching its own ARCore flavor of mobile AR to the education and marketing segments.
This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources.
Market Reality: Google Pushes ARCore, Niantic Previews Its New AR Platform, & 'Walking Dead' AR Game Nears Release
Apparently, it's Google Week for the augmented reality business. Now that ARCore has a firm foothold in the app ecosystem, Google is making a case with educators and marketers that the apps should have a place in schools and campaigns, and the company is also encouraging developers to learn how to build apps using ARCore.
Apple has billed ARKit as a means to turn millions of iPhones and iPads into augmented reality devices. The refrain is similar for Kaon Interactive, a developer of product catalog apps for businesses.
At Adobe Summit 2017 this week, Adobe announced they are looking to occupy a new space in the market by combining their analytic capabilities with augmented reality. Teaming up with Microsoft, the company has combined Adobe Sensei software with the HoloLens, reports GeekWire. Together, the tech and software create a new tool for retailers to track their consumers' habits.
Telemarketers can be as terrifying as a villain from a horror film. Your phone rings with an unknown 800 number, and you immediately fill with a sense of dread. There's no way to get them to stop calling; you imagine the number appearing on your phone at all hours of the day and night, haunting you.
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
As more companies begin adopting augmented reality in the workplace, providers like Vuzix reap the benefits.
Market Reality: Magic Leap's Florida Fortress Exposed, Apple's Smartglasses Secret Weapon, & Game of Thrones in AR
They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores.
Market Reality: Augmented Reality Continues to Disrupt Mobile via Facebook, Starbucks, Swarovski & Others
Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum.
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Testing products for a living is a bit more complicated than it sounds. You Will Need
Securing your email address is one of the most important things you can do on the internet. Hackers, spammers, and overly aggressive marketers can turn your Gmail inbox into a heap trash if you're not careful.
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
News: Zappar's ZapWorks Promises to Give Anyone the Power to Create Complex AR Experiences Without Coding Experience
Another entrant into the do-it-yourself AR content creation market has emerged, as Zappar has updated its ZapWorks Studio software to include features for development newbies.
The augmented reality and VR arm of Verizon, Envrmnt, wants to make it really easy for anyone to create AR apps.
Many marketers are NOT using this powerful strategy to get free traffic and increase their brand exposure. It's as simple as signing up for a free Gravatar account and commenting on blogs in a similar niche. See some good examples and some bad examples...
News: Snapchat Turns Sunset Strip Billboard into AR Video Ad, Releases Lens Challenge to Promote Music Project
I was today years old when I first heard of Bhad Bhabie, but I'm told she is apparently a rapper with a rags-to-riches story.
The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales.
As Android device partners ship new products, Google has been diligent in its efforts to ensure that users can enjoy ARCore apps once they boot up their new toys.
News: Facebook Debuts Image Recognition in Camera AR with 'Ready Player One' & 'A Wrinkle in Time' Poster Promos
Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook's Camera AR platform.
If giving truly is better than receiving, then The Box AR should be the best ARKit app available when iOS 11 releases next week.
Companies are already clamoring to figure out strategies for integrating augmented reality into their advertising platforms. AR is going to become a huge asset to marketers, and Apple's ARKit is only going to help that along. Mixed reality producer Bilawal Singh Sidhu has given us a sneak peek of what the world of advertising could be with the ARKit.
If you ask me, one of the best things about winter weather is drinking warm beverages to beat the cold. Coffee is my favorite, but hot chocolate is a close second. Whether it's the just-add-water mix from a pack or a spicy homemade Mexican variety, there's something comforting about sipping on warm, liquid chocolate. Looks delicious, doesn't it?
When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.
News: This Augmented Reality Black Friday Ad from Footwear Retailer DSW Is Like a Scene from 'Black Mirror'
If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more.
News: Google Stays Nimble with ARCore 1.4 Update, Bringing Passthrough Camera Auto-Focus & Wider Availability
Google's ARCore team is staying busy, as evidenced by yet another update of its augmented reality toolkit.
The roster of handsets supporting Google's augmented reality toolkit now includes 46 Android models as well as support for ARKit-compatible iPhones and iPads.
Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick.
Fans of The Walking Dead can now kill time until the series returns from its winter hiatus by raising walkers from the labels on bottles of wine influenced by the show.
Next to millennials, one of the groups most coveted by brand marketers is "Generation Z," the consumers of tomorrow who were born between 1996 and 2010. On Monday, Facebook established a beachhead with that demographic in the realm of augmented reality by launching Facebook Messenger Kids.
Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app.
News: The Government Is Stealing Your Data from Angry Birds, Candy Crush, Facebook, & Other Mobile Apps
If you're spending hours on your phone playing games like Angry Birds and Candy Crush Saga, or posting online to Google+ and Pinterest, you're probably being spied on. The latest releases from NSA whistle blower Edward Snowden reveal that the National Security Agency, and its UK counterpart, GCHQ, are mining the ad networks utilized in these apps to collect a trove of information on you.
With Microsoft taking direct aim at enterprises for its HoloLens 2 with a $3,500 price tag, one startup is betting that business will be willing to pony up for glasses-free 3D displays as well.
RFID chips are everywhere. They're in passports, credit cards, and tons of items you've bought in the last 5 years or so. Big retailers like Walmart started using tracking products with RFID as early as 2004, and today, they're used in everything from mobile payments to hospital record systems. Chances are, unless you're a hermit (in which case you wouldn't be reading this anyway), there's an RFID tag within a few feet of you. Photo by sridgway
How To: Track Your Lost iPhone, iPad, or Mac Even When Its Offline — As Long as This Feature Is Enabled
Apple's latest updates to its operating systems add another security feature to its Find My service, so you have an even better chance at locating your lost iPhone, iPad, or Mac should it ever happen. As long as you have the option enabled, you can leverage other Apple users' devices to find yours on the map.
News: Amazon Sumerian & 8th Wall Weave Web AR Experience for 'Spider-Man: Into the Spider-Verse' Movie
Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man.
Starting Nov. 1, 2018, Google got a lot tougher with Android app developers. New apps being uploaded to the Play Store already had to target Android 8.0 Oreo or higher as of August, but now, every update to existing apps has to do the same. It may seem like a simple rule, but it will have some serious repercussions.