Market Reality: North Secures More Funding, Google Unveils New Glass, & McGraw-Hill Takes AR to School
After a rough run of news, smartglasses maker North still has the confidence of investors, as evidenced by its latest round of funding.
After a rough run of news, smartglasses maker North still has the confidence of investors, as evidenced by its latest round of funding.
When life hands you lemons, make lemonade. At Magic Leap, the lemons are the COVID-19 pandemic, and the lemonade is a new solution for virtual meetings born out of social distancing.
The Lens Studio creators have published more than 1.5 million AR effects to Snapchat. One of them is Audrey Spencer, who shared her story with us and provided her insights into Lens Studio as a storytelling device. Meanwhile, Snap has added new capabilities to the platform to stoke more creativity from its creators.
Investment in augmented reality remained robust in 2019. For the third consecutive year, we looked back on the biggest funding deals in the AR industry this week, and a familiar name came out on top.
While Apple's smartglasses development reportedly moves forward behind-the-scenes, the company continues to build on its AR software foundation in its mobile ecosystem with further iterations to its ARKit platform and the introduction of new AR development tools.
While the big names in augmented reality demonstrated the breadth of opportunities in the industry's landscape this week, one new startup showed off what is possible further in the future.
Already among the first game makers to add augmented reality content to an existing game upon the launch of ARKit, Zynga is breaking new ground with mobile AR once again.
Right off of the unveiling of the Moto Z2 Play, it looks like Lenovo is gearing up to announce the highly anticipated Moto Z2.
In years past, the Consumer Electronics Show (CES) mostly dabbled in the future as far as the long-term vision for augmented reality was concerned. This year, however, objects in the future are much closer than they appear.
Augmented reality platform maker Zappar and its marker-based augmented reality technology have been around well before Apple and Google brought markerless AR to mobile apps.
Facebook recently unveiled its latest set of upgrades for Facebook profiles. If you want to get the new Facebook profile looks early, this trick will help you turn on the new features so that you can showcase that big picture front and center.
Nope, it's not 2016 again. Samsung is giving it another go at beating its competitor by attempting to unveil their new Galaxy Note 8 before the new iPhone. Because it worked out so well the last time.
They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores.
During its third-quarter earnings call, Apple CEO Tim Cook said that "AR is going to change everything."
It's that time of year again. The world's largest electronics companies are sending representatives to the annual Mobile World Congress event in Barcelona, and for gadget lovers like us, that means we'll get our first look at some of this year's biggest upcoming flagship smartphones.
While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.
Last week's Augmented World Expo felt like a distant memory by this Monday, as Apple unveiled ARKit 2.0 at its annual Worldwide Developers Conference. Certainly, this news would overshadow anything augmented reality this week as it nearly eclipsed AWE when early reports leaked of the toolkit's new superpowers.
February 21st is going to be a busy day for Android smartphones. Samsung has already scheduled its "Unpacked" event to show off their new Galaxy S7 and S7 Edge handsets, and now LG is joining in on the action, as it will unveil the G5 on the same day, at the Mobile World Congress in Barcelona.
Cooking instructions at John's Cuisines, the all-time Filipino favorite dishes are now unveiled to the whole world.
To borrow from the canon of Game of Thrones, what is dead may never die. And while the Meta Company that we knew this time last year is no more, the patent infringement lawsuit filed against the company lives on.
Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more.
After a week of teasing, ASUS unveiled its Android Wear-powered ZenWatch at IFA 2014. The ZenWatch packs style and performance with a custom ZenUI, Remote Camera, and over a 100 choices of built-in watch faces.
Here are some cooking instructions at John's Cuisine of how to cook the Vietnamese delicacy balut or partially developed duck egg. This is supposedly also a aphrodisiac. The all-time Filipino favorite dishes are now unveiled to the whole world. Hosted by John-Eric Taburada watch this tutorial on how to prepare fried balut.
Here is an easy trick to make your audience crave more. Learn to manipulate toothpicks into different formations with little effort. Practice makes perfect, and this trick may require a few practice runs before its big unveiling.
Check out this introductory video to unveil the mysterious world of turning wooden pens.
Following its dominance as a provider of silicon for smartphones, Qualcomm is eager to replicate that ubiquity with not only processors for augmented reality headsets but also reference designs to give device makers a head start.
The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening.
It's time to make some more room at the augmented reality cosmetics counter. This week, social media giant Pinterest unveiled "Try On," a virtual make-up visualization tool running on its Lens visual search tool.
The annual Augmented World Expo (AWE) typically packs the front page of Next Reality with new products and services from companies in the augmented reality industry.
The augmented reality industry had enough twists this week to surprise even M. Night Shyamalan.
We may or may not see Apple's long-awaited take on AR smartglasses this year, but the company is more than getting its practice swings in with its current wearables business, which hit record revenue in 2019 according to financial results released this week.
Magic Leap's legal battle against Nreal has taken an intriguing turn this week, as Magic Leap set a date to discuss the matter with Nreal. But a new partnership struck by Nreal adds another wrinkle to the duel between the two AR wearable makers.
After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
With the latest software updates for its Focals smartglasses, North has essentially deputized its customers as marketing evangelists to friends and family.
Samsung just announced that the Galaxy S8 is getting a fresh coat of paint, launching a burgundy red color of the flagship in their home market of Korea. There is currently little information about whether this color will come to the US for the S8, but this could be a preview of things to come. The Galaxy S9 is set to arrive in January and may also come in a beautiful red variant.
IFA 2014 is rolling right along, and after Sony's unveiling of its Smartwatch 3, it was time for the Xperia Z3 devices to get some love— Xperia Z3, the Z3 Compact, and the Z3 Tablet Compact.
If new leaked images are to be trusted, an iPhone with a display around 5 inches will be released later this year. From Italian site Macitynet, images show a device that's stated to be the new iPhone 6 side-by-side with the new Samsung Galaxy S5. A couple of weeks ago, I showed you leaked internal emails and memos that suggested Apple was concerned with not only Samsung's marketing strategy, but about the industry trend towards larger devices.
While Apple's AR wearables development continues clandestinely, its mobile ecosystem is laying the foundation for the software side of its smartglasses, with Apple Arcade serving as the latest example.
Mobile AR developer Blippar has achieved a breakthrough by releasing what appears to be the first commercially-available AR navigation app.
Though Microsoft has had trouble keeping up with the demand for HoloLens 2, the company has been able to supply modified headsets to the US Army.