It's time to make some more room at the augmented reality cosmetics counter. This week, social media giant Pinterest unveiled "Try On," a virtual make-up visualization tool running on its Lens visual search tool.
Market Reality: Microsoft Debuts HoloLens 2 AR Clones, Samsung Posts Smartglasses Patent, & Intel Depth Cams Get Cheaper
The longer it takes Apple, Snapchat, Facebook, and other tech giants to build their own version of augmented reality headsets and smartglasses, the longer runway of practical experience Microsoft gains with the HoloLens and its sequel. The latest example: AR cloning.
Market Reality: Insiders on Apple's Smartglasses Plans, NASA Bets on HoloLens, RealWear Banks $80 Million in Funding
The future of smartglasses for consumers seems ever dependent on Apple's entry into the market. Coincidentally, the exit of Apple's long-time design chief Jony Ive has shed some light on that eventual entrance.
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.
Market Reality: Samsung & Microsoft Dip into the Mobile AR Galaxy, with (Respectively) New Hardware & AR Apps
The augmented reality industry had enough twists this week to surprise even M. Night Shyamalan.
Market Reality: More Magic Leap One Details Unearthed, Apple Adds to Its AR Team, & Snapchat Learns New Tricks
The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website.
Market Reality: Magic Leap's Branding Comes into Focus, Google Backs AR Cloud, & L'Oreal Takes Over AR Beauty
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
Market Reality: Level Ex Closes $11 Million in Financing, While Gaze Coin Seeks $12 Million through ICO
According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services.
The US driverless market has become a competitive – and crowded – arena, with big names like Google, Apple, Uber, and even Intel intent on leading the pack. Not to be outdone, the EU is also getting in on the automated car action with self-driving fleets launching in both the UK and the Netherlands within the next two years.
With Tim Burton's revival of Alice in Wonderland, throw one of the hottest parties in town with a "mad tea party" themed party. Recreating one of Alice in Wonderland's most famous adventures is a great theme for all kinds of celebrations. Set the scene with these suggestions.
While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.
News: Startup Light Field Lab Lands $28 Million in Funding from Samsung, Verizon, & Comcast for Holographic Displays
The venture arms of Samsung and Verizon Ventures, along with Comcast, are among the strategic investors backing startup Light Field Lab and its glasses-free holographic displays in a $28 million Series A funding round
As the calendar year (and, for many companies, the fiscal year) comes to a close, it appears 2017 may stand as the new high-water mark for investment in augmented and virtual reality technology.
If competition in the augmented reality space was a spectator sport, then ARKit, ARCore, and HoloLens dominate the prime-time broadcasts on ESPN.
Augmented reality headset and software maker Meta Company announced today board member Joe Mikhail will serve as the company's chief revenue officer.
While many analysts predict that the market for augmented and virtual reality will continue to grow over the next five years, now is the time for investors to get in on the ground floor.
Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more.
In this video Dee Holt is going to show viewers how to prevent motion sickness when they're taking their dogs for a nice ride. First she starts off by telling listeners that if they happen to have a new dog or puppy it's very important that they get their pets used to riding in a car. A dog can get motion sickness so it would be very helpful if you always take a sheet or towel with you just in case. A person should never feed their dog or give them a lot of water within four hours of a car ri...
Learn Arabic words using the Learn Arabic with Pictures series from ArabicPod101.com. Beautiful images clearly show Arabic vocabulary divided into units by topic.
Internal linking is a valuable way to improve search engine optimization on your website or blog. This component of organic search engine optimization we going to focus on web copy threading.
Indian startup Dimension NXG is launching augmented reality headsets into India's consumer market with a bold idea: focusing on immersive computing in education on the high-end. The plan is to give a new kind of AR headset to schoolchildren in remote Indian villages, starting from class 5 (age 10) until graduation.
It looks like Jaunt's pivot from VR to volumetric captures services for augmented reality experiences has paid off.
After a $20 million funding round fell through, augmented reality headset maker Meta Company has been forced to furlough (or place on temporary leave of absence) approximately 65% of its workforce for 30 days.
Enterprise augmented reality software provider Upskill has raised $17.2 million in its latest round of funding, led by new investors Cisco and Accenture.
France's Groupe PSA (formerly known as PSA Peugeot Citroën) — one of the world's top-10 carmakers — aggressively seeks to take a lead in the rollout of the industry 's first driverless cars, as it becomes the first mainstream carmaker to announce it will launch a Level 3 self-drive vehicle launch by 2020.
Global design and technology services company Tata Elxsi says it has licensed its advanced autonomous vehicle middleware platform "AUTONOMAI" to a "leading automotive OEM."
Since its creation, Arduino has been growing exponentially more popular as DIY enthusiasts and Makers alike realize its potential. As new versions of the device are released, many easy-to-use peripherals are showing up on the market also.
With the Google Play store on your Android device, it's a relatively easy process to check all of your application updates. All you have to do is launch the Market app, go to the My Apps section, and from there you'll be able to see all of the available updates for your applications, which should be positioned at the top of the list. The problem with this process is that many times, you'll go days or weeks and quite possibly even months without checking the Google Play application market, lea...
Market Reality: Meta Comes Clean on Crash, Microsoft Prepares HoloLens 2, & Niantic Captures Another Funding Round
Despite its status as a hot commodity amongst emerging technologies, the augmented reality industry is not immune to the ebbs and flows that occur in every industry.
Last year's augmented reality investments roundup was impressive. And in 2018, the dollars flowing toward AR haven't decreased, as venture capitalists and strategic investors continue to aggressively fund AR startups at a rapid pace.
News: AR Optics Maker WaveOptics Strikes Alliance with China's Goertek to Produce Smartglasses for Consumers
WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose clients include Google, Microsoft, and Sony.
Market Reality: Apple's AR Toolkit Is Slowly Catching on While Google & Snap Invest in More AR Development Tools
The business of enabling the development of augmented reality experiences appears to be as lucrative as AR app development itself.
Market Reality: Business Position Themselves in Augmented Reality Market with Hires and Joint Ventures
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
Those of us who are actively developing for the HoloLens, and for the other augmented and mixed reality devices and platforms that currently exist, are constantly looking for the next bit of news or press conference about the space. Our one hope is to find any information about the road ahead, to know that the hours we spend slaving away above our keyboards, with the weight of a head-mounted display on our neck, will lead to something as amazing as we picture it.
This week in Market Reality, we see two companies capitalizing on technologies that contribute to augmented reality platforms. In addition, industry mainstays Vuzix and DAQRI have business news of their own to report.
A new technological movement without the technology itself is just an idea sitting and waiting. Once the technology is present in the equation, movement forward can begin. This is how many of us see the head-mounted displays (HMDs) and smartglasses that have recently entered the augmented and mixed reality market — or are coming out in the next few months. This is a movement that will sweep over the world, changing everything in its path, and these are some of the people behind it.
We've already taught you how to clench your fist to make healthier food choices, and how to make sure you eat healthily at a restaurant, but it turns out there are even more mind hacks we can use in our never-ending quest to control our appetites.
Market Reality: Google Updates ARCore & Cuts Glass, Star Wars AR in Japan, & Hands-On Magic Leap for Fashion & Voice
After facing reports of financial troubles over the past month, Magic Leap came out swinging this week with a big push for the enterprise segment of AR, including a repackaged Magic Leap 1, a suite of enterprise apps, and updates to Lumin OS and its supporting development ecosystem. Oh, and its AR headset managed to win a starring role in the marketing juggernaut for the forthcoming Star Wars movie.
Those going on crazy off-road adventures, taking their inspiration from various SUV commercials, are likely to encounter many unexpected, all-terrain dangers.
If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?"