The next big phase of iOS 14 has started with the release of the iOS 14.4 beta. Right now, the developer-only beta features only one known item. Apple introduced the ability to scan App Clip Codes in iOS 14.3 with the Code Scanner control, and now in iOS 14.4, you can launch a local App Clip experience via Camera, NFC, Safari Smart App Banner, or iMessage.
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In recent months, the Magic Leap One has frequently tied promotions to groundbreaking entertainment properties, but the latest may be the startup's biggest coup yet.
At its annual MAX event kicking off on Monday in Los Angeles, Adobe gave the audience a new preview of its forthcoming Project Aero augmented reality authoring tool during the keynote presentation.
After winning the 2015 FIFA Women's World Cup, the USA Women's National Soccer Team is ready to defend its title in the 2019 tournament.
HoloLens developer Arvizio has expanded its collaboration suite of tools for enterprises with a device that can stream and record mixed reality experiences in high-definition for local and remote audiences.
As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year.
Filmed in what appears to be a single continuous shot, war film 1917 is now the front-runner to conquer the Best Picture category of the Academy Awards after bringing home the Golden Globe for Best Motion Picture in the drama category.
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man.
If touring the scenic vistas behind the Lord of the Rings film franchise doesn't persuade tourists to visit New Zealand, perhaps immersive content viewed through Magic Leap One will do the trick.
With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride.
One of the funniest scenes from the teaser trailer for the Wreck-It Ralph sequel is the basis for the new pre-show augmented reality experience via the Noovie ARCade app.
To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.
The Association for Computing Machinery's annual Siggraph conference, taking place next week in Los Angeles, will bring researchers from around the to show off their latest innovations in imaging and display technology.
While Apple and Samsung have started integrating depth sensors into the iPad Pro and Galaxy smartphones, more advanced AR experiences are arriving for standard smartphone cameras on Android devices.
The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area.
Forget what you know about controlling augmented reality experiences. "Scroll" lets you interact with augmented reality using a much more subtle approach: A ring.
When you think of AR experiences, you typically think of something that either involves a headset or a handset. Augmented reality without either of those things has seemed impossible in the past. But if anyone is going to try to find a way to have an augmented reality experience without electronics, it's Disney.
Xbox recently announced how they plan to integrate Twitter into Xbox One, making it an easier, more engaging experience.
The Oscars are just a couple of days away when Hollywood will celebrate the best crop of films from 2019 in the US and internationally.
The augmented reality team at USA Today closed out a prolific year of immersive storytelling with a hard-hitting companion piece exploring the controversial conflict in Afghanistan.
While Snapchat augmented reality often embraces pop stars like Drake and Ariana Grande, a couple of bands from the louder side of the music industry have found a home with Facebook.
Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion.
With the latest software updates for its Focals smartglasses, North has essentially deputized its customers as marketing evangelists to friends and family.
Pixar's Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters.
Any stoked Coachella-goers out there? Well, get even more excited, because the celebrated music festival has partnered with virtual reality company vantage.tv and software platform Camera IQ this year to take the Coachella VR/AR app to augmented reality paradise.
In the last couple of days there's been a lot of speculation about the powers of Microsoft's HoloLens 2, but few have had a chance to get their hands on one to see if the company's claims live up to what HoloLens inventor Alex Kipman showed off on stage.
As first reported by Next Reality last year, game developer Preloaded, in partnership with BBC Studios, has finally launched BBC Earth - Micro Kingdoms: Senses.
Augmented reality's status as a new storytelling medium has already led to the reinvention of filmmaking and journalism.
