Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early birds at the theater.
The practice of using sound to trigger augmented reality interactions hasn't been widely used, but a new experience is so impressive that it could kick off more use of the dynamic.
The augmented reality team at USA Today closed out a prolific year of immersive storytelling with a hard-hitting companion piece exploring the controversial conflict in Afghanistan.
The book is almost closed on 2019, but Magic Leap has one more gift to offer its users before the new decade arrives.
With the latest software updates for its Focals smartglasses, North has essentially deputized its customers as marketing evangelists to friends and family.
It looks like Snapchat is becoming the MTV of augmented reality. On Thursday, Ariana Grande, with her new album Sweetner, joined Drake and Nicki Minaj and other artists who are pushing new releases through Snapchat's Shoppable AR e-commerce platform.
Earlier this week, we told you about the new Star Wars augmented reality collaboration with Nissan that will bring the famed science-fiction franchise to auto showrooms, and now we can show you what it looks like.
HoloLens developer Arvizio has expanded its collaboration suite of tools for enterprises with a device that can stream and record mixed reality experiences in high-definition for local and remote audiences.
Jeep has now jumped on the AR-retail trend with their introduction of the Jeep Compass Visualizer. Customers can now view and customize a Jeep Compass to their liking, all without a real Jeep even present.
One of the hardest parts of entering the IT and computer science field — other than the difficult material and intense competition — is the time and financial cost of learning everything you'll need. Learning to code isn't just learning one language; you have to learn a variety of languages used for different purposes, and then you have to get experience using them.
This fall, DC Comics fans will be treated to an augmented reality experience promoting the Justice League movie. Likewise, history buffs will be able to enjoy their own augmented reality content by way of the Terra Cotta Warriors exhibit at The Franklin Institute in Philadelphia, Pennsylvania and an in-store promotion featuring famous convicts from 19 Crimes wines.
Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.
The game wizards at Insomniac take pride in diving deep when it comes to world-building, and the same is true for the studio's latest title for Magic Leap One called Seedling.
When choosing a phone or tablet, I always take in to consideration what my music experience will be. Unfortunately, the Nexus 7 doesn't have Beats by Dre technology, which some may view as overrated, though it's definitely one of the better ways to get perfect-sounding tunes with headphones. But it's not all about the Beats. There are many other ways to make listening to music on your Nexus 7 tablet a better experience, and we'll highlight some of the options and add-ons that you can try out.
Help me, George Clooney. You're my only hope. If that mash-up of cultural references doesn't make sense, it will momentarily.
In this year of everything going virtual and remote, it makes even more sense now that Hollywood is leaning heavily on augmented reality. In this case, it's HBO using AR to promote its highly-acclaimed original programming.
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.
For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to deploy in their mobile apps to engage attendees.
Nike and Snapchat, having already reigned triumphant with its viral augmented reality ad featuring Lebron James, are teaming up with another basketball legend at NBA All-Star Weekend
By now, you've probably already seen Andy Serkis and his performance capture demo for Magic Leap. And sure, marrying motion capture acting and augmented reality sounds compelling, but how does it really work as an experience?
The critics of Magic Leap have been circling for a couple of weeks now, but that isn't stopping the company from pushing forward with major new partnerships. The latest Magic Leap tie-up is with none other than motion capture actor Andy Serkis and his UK-based The Imaginarium Studios.
Developers can now publish augmented reality experiences that are viewable through the experimental version of Chrome and ARCore.
With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride.
4DViews, the volumetric capture company that films actors and performers in augmented and virtual reality for things like movies, TV series, and applications, has just released the app 4DViews: Raise Virtual to Reality, to demonstrate its technology for smartphones.
Android Nougat is a godsend for tablet users, as it's packing some serious multitasking improvements. It goes well beyond the new split-screen mode, too, because as it turns out, there's a hidden setting that turns your apps into completely resizable windows within a desktop-like interface.
At Next Reality we mostly focus on augmented reality, but that doesn't mean we're not also absolutely obsessed with virtual reality, too. If the thing that's been keeping you from diving into the deep end of VR has been clunky tethered headsets or the expensive but necessary gaming PCs, then it's time for you to try the Oculus Quest, which is currently available to buy here for less than most gaming systems on the market.
Augmented reality technology is often likened to magic powers, so it is fitting that a new AR experience featuring the Harry Potter franchise uses the newest AR tricks from Facebook and its Spark AR platform.
The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area.
The Unity 3D engine is not only responsible for facilitating the creation of 60% of AR and VR content but it also plays a significant role in producing the immersive stories that increasingly push the boundaries of cinema.
Google's Tilt Brush has proven to be one of the most compelling VR experiences for the HTC Vive, letting you paint with crazy materials like electricity and duct tape. It is clearly an experiment in bringing the joy of imagination to life—or creating some form of virtual LSD—and the app's latest update brings a variety of features that only continue to support that theme. There are few to no rules in virtual reality app development, and that can both be freeing or absolutely paralyzing when t...
We're on the verge of an amazing evolution of technology where we can work and play in virtual worlds that merge with our own—or let us escape into our imaginations entirely. But creating virtual, mixed, and augmented reality experiences requires resources and hardware that not everyone has access to. If you want to build something awesome with the Microsoft HoloLens (or one of the other awesome platforms), we want to help you do just that.
Augmented reality's status as a new storytelling medium has already led to the reinvention of filmmaking and journalism.
Musical theater enthusiasts are about to enter a whole new world of melodic storytelling via augmented reality.
The OnePlus 7 Pro is an outright beast. From the highly rated display with minimal bezels to the 90 Hz refresh rate, there's no denying this phone is great for gaming. Although not explicitly marketed as a gaming phone, it seems OnePlus unintentionally created one by cramming in great specs and game-friendly software features like Fnatic Mode.
On Monday, the world watched in horror as the historic Notre Dame Cathedral went up in flames in Paris.
Google subsidiary Owlchemy Labs has cooked up an experimental ARCore mobile app that enables smartphone users to follow along with their VR friends as they play games in a head-mounted display.
We already know that Magic Leap is working with Hollywood motion capture legend Andy Serkis on a new immersive content experience but, so far, all we've heard are descriptions of the work. Well, now the mystery is over, and the character of Grishneck, who Magic Leap mentioned just last month, has finally been revealed.
Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice.
If you're someone who loves to read, you've probably read a book that made you want to hop into the story and live in the world that wasn't your own. Reading has a way of letting us escape into other worlds and experience things that we normally wouldn't be able to. Augmented reality is similar in that way. Which is why it makes sense that the two would be combined to create an incredible, immersive new way of reading.
Forget 3D movies. Warner Bros.' newest patent shows off designs for a mixed reality movie-going experience that will leave other theater-going experiences in the dust ... all in the comfort of your own home.
