For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to deploy in their mobile apps to engage attendees.
With the announcement of ARKit 2.0 at WWDC 2018, Apple is bringing some powerful new capabilities to mobile augmented reality apps this fall.
French automaker Renault is tapping into the promotional machine for Solo: A Star Wars Movie by deploying an AR experience through Shazam that's triggered via synergistic advertising.
On Tuesday, NBA Commissioner Adam Silver joined Magic Leap CEO Rony Abovitz on stage to unveil a partnership between the two companies.
Now that we finally have vertical plane recognition in ARKit (at least on a developer level until the spring iOS 11.3 release), the real promise of mobile augmented reality is beginning to come into focus on iOS. But a new report indicates that a major near future advancement of ARKit that could change everything has been put on hold by Apple.
Just as the modern travel experience has improved thanks to the internet, Airbnb wants to make your stay in a stranger's home easier by way of augmented and virtual reality.
The advent of ARKit and ARCore has strengthened the demand for development tools to build augmented reality experiences for compatible iPhones, iPads, and Android devices.
Trafficmaster Allure flooring is attractive, durable, and above all else easy to install. This video features professional contractors installing Allure vinyl flooring in a large garage, including all of the steps necessary to install this great new type of flooring yourself. No professional experience required!
Whether you're new to Adobe's Creative Suite or a seasoned graphic artist after a general overview of CS5's most vital new features, you're sure to be well served by this official video tutorial from the folks at Adobe TV. In it, you'll learn how the integration of the Flash family of tools in CS5 Web Premium works for the interaction designer and the web application developer.
In previous versions of Windows, trying to get a picture of your screen was a frightening experience, but now, in Windows Vista, they've designed a great feature called Snipping Tool which allows you to take screenshots with just a few clicks. If you're looking to take screen grabs and snippets of your desktop's screen, then watch this video to see how it's done!
The Aero desktop experience dresses up your PC with translucent window glass, cool graphics, and new colors. Plus it has new ways to help you get around your desktop. The Aero desktop experience is available in the Home Premium, Professional, Ultimate, and Enterprise editions of Windows 7.
This bike maintenance video features an experienced bicycle mechanic removing and installing an Octolink-ISIS cartridge from the bottom bracket of his mountain bike. You need some specialized tools if you're going to try this bit of mountain bike maintenance yourself, but doing so will save you time and money on going to the shop, so try it!
Watch this ceramics tutorial video to learn how to make mugs with handles using your pottery wheel. There are three types of mugs shown: a generic mug shape, a round mug, and a soup mug. The detailed instructions featured in this helpful how-to video are good for intermediate potters who have some experience but have never made mugs with handles.
In recent years, Google's Arts & Culture project has been leading the way in terms of innovating the practice of using technology to preserve landmarks and great works of art via digital 3D copies. Increasingly, these efforts are also giving history buffs the chance to experience classic works and spaces with unparalleled intimacy through the wonders of augmented reality.
Lego has shipped several apps and products that add an augmented reality dimension to their playsets. But it has taken a reality TV show from Fox to allow brick fans to build with virtual bricks in augmented reality.
While Apple and Google have paved the way for developers to create web-based AR experiences through their respective mobile toolkits, an open source option has entered the space.
Augmented reality already seemed like the ideal technology to advertise for a movie based on the premise of being sucked into a video game world the first time around. For the sequel, how about two times the immersion?
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
After winning the 2015 FIFA Women's World Cup, the USA Women's National Soccer Team is ready to defend its title in the 2019 tournament.
Augmented reality platform maker Zappar and its marker-based augmented reality technology have been around well before Apple and Google brought markerless AR to mobile apps.
While AT&T is gradually showing off the powers of its 5G technology in the US via the Magic Leap One, another major wireless company is doing the same in the UK using the world of fashion.
Snapchat made augmented reality selfie effects famous, with Facebook copying the feature across its mobile apps. Of course, others have followed, but their face tracking apps often pale in comparison to the original.
The spirit of Google's Tango augmented reality platform lives on at Vivo, a China-based company that has developed its own 3D sensor for mobile devices.
If you're looking for a new Reddit client on your iPhone, look no further than Apollo. Launched with iOS in mind, Apollo is a free app that offers an exceptional Reddit experience, but some of its excellent features — as well as some necessary ones — are hidden behind its "Pro" paywall. Are these extras worth your money?
Old school media stalwart Sports Illustrated is billing this year's Swimsuit Issue as the "Most Immersive Experience Ever," and it certainly lives up to that statement, as the magazine has added augmented reality and virtual reality experiences to this year's version via Snapchat and the Life VR app.
To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.
The bandwagon for NFL teams using augmented reality to engage fans isn't exactly full, but it is starting to get a bit crowded.
No matter which smartphone you buy, it will come with an internet browser preinstalled. Depending on your OEM, the default browser might be called Samsung Internet, HTC Internet, Silk Browser by Amazon, ASUS Browser, or Google Chrome—there's just so many stock browsers available.
This video series come straight from Google. It's about their new web-based product called Google Voice, which provides you with one phone number for all of your phones (landline, cell phone, etc.), giving you full online control of your telephone experience. Google Voice also allows you to make free domestic calls anywhere in the United States and Canada, gives you a cool voicemail account that's just like an email account, and many enhanced calling features.
With many office workers in the US being asked to work from home if their job allows, Magic Leap's customary updates for the Lumin OS and Lumin SDK brings some help to keep distributed workforces connected.
As first reported by Next Reality last year, game developer Preloaded, in partnership with BBC Studios, has finally launched BBC Earth - Micro Kingdoms: Senses.
Some of the oldest art on Earth was created 36,000 years ago on the walls of the Chauvet Cave in France. However, these days, physical access to the cave is restricted in order to preserve the site.
Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.
The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying.
The longest-running children's television show in the United States, Sesame Street, hasn't survived 50 years without leveraging new technology along the way.
In recent days we've covered the marriage of augmented reality and top-tier music artists. This time, though, the music stars are showing off the tech rather than integrating it into their act.
It may take practice to get to Carnegie Hall, but a new mobile app gives the average iPhone or iPad owner the experience of walking on stage with a live orchestra.
The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee.
While Google isn't ready to commit to a wide release of the AR walking navigation mode for Google Maps, the company has begun testing the feature with members of its Local Guides crowdsourcing community.
In the past few years, augmented reality software maker 8th Wall has worked to build its platform into a cross-platform augmented reality toolkit for mobile apps, as well as web-based AR experiences.
