Confused by TikTok? Trying to grow your Instagram fanbase? Aiming to create the perfect Facebook ad? Growing an audience might be challenging, but with the right strategies, it is possible — and fun.
Digital video recorders, or DVRs are changing the way people watch TV. Check out this comparison of the top DVRs on the market.
There are a variety of sensors on the market for your digital SLR camera - but which one is the right for you? This tutorial gives you a good run down of each sensor with their strengths and weaknesses so you can easily pick the best one for you.
A partnership between augmented reality company Zappar and IoT services provider EVRYTHNG will bring AR experiences to consumers while supplying market data to brands.
A few years ago, the Hilton hotel group unrolled the Digital Key, a feature of the Hilton Honors app that allows you to unlock your hotel room with your smartphone.
As you might guess, one of the domains in which Microsoft Excel really excels is finance math. Brush up on the stuff for your next or current job with this how-to. In this tutorial from everyone's favorite digital spreadsheet guru, YouTube's ExcelIsFun, the 49th installment in his "Excel Finance Class" series of free video lessons, you'll learn how to calculate yield to market and effective annual yield from a bond price.
Market Reality: Business Position Themselves in Augmented Reality Market with Hires and Joint Ventures
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
This is a tutorial video from Sessions Online Schools of Art & Design's "Photoshop Basics" course. This video is part of Sessions' Graphic, Web, Multimedia Arts, Digital Arts, and Marketing Design certificate programs. You are distorting layers using the transform tool. Use the line tool to check the work. GO Edit: Transform - Distort.
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
As you might guess, one of the domains in which Microsoft Excel really excels is finance math. Brush up on the stuff for your next or current job with this how-to. In this tutorial from everyone's favorite digital spreadsheet guru, YouTube's ExcelIsFun, the 11th installment in his "Excel Finance Class" series of free video lessons, you'll learn how to calculate the Earnings per Share EPS, Price to Earnings (PE), Dividends per Share, Internal Growth and Sustainable Growth ratios in Excel.
Check out this video on color theory: analyzing color. It is important to understand color relationships and harmonies when designing everything from brand advertising, websites, video games, fine art, clothing and interior decoration. Tutorial video from Sessions Online Schools of Art & Design's "Color Theory" course. Part of Sessions' Graphic, Web, Digital Arts, Marketing, and Multimedia Arts Design certificate programs.
Vision Forecast 2020: AR Execs Weigh in on Recent Industry Milestones & What We Can Expect in the Coming Year
The year 2019 was filled with all the normal peaks and valleys of the tech business cycle, but this year was particularly important in a space as relatively young as the augmented reality industry.
With today's augmented reality experiences, we can see and hear virtual content, but Ultrahaptics wants you to be able to feel those experiences, too.
Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app.
Sony has upped the ante for the promotion of Smurfs: The Lost Village, which was released on April 7 in the US, with a mixed reality experience via Microsoft's HoloLens.
In December of last year, UK-based Zappar successfully raise $84,356 for their ZapBox mixed reality headset—over $50,000 more than their goal. Well, they just blew that sum out of the water when they announced this morning that they've closed a Series A round of funding with $3.75 million.
Now that some of the best-known beauty brands are leveraging augmented reality to market and sell products, the rest of the market is beginning to catch up — fast. The latest competitor to add AR to its arsenal is direct sales makeup company Younique.
Now that Lego Movie 2, a film about an imaginary world made of plastic bricks existing parallel to the real world, is in theaters, it's the perfect time to shop for Lego apparel at a store modeled after that world.
Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field.
Market Reality: Microsoft & Lenovo See Differing Results from AR Headsets, WaveOptics Preps Next-Gen Smartglasses
The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirage, part of the Star Wars: Jedi Challenges package, more affordable.
While flying can be a frustrating and sometimes nerve-racking experience, Airbus is banking on augmented reality features in its new iflyA380 app for iPhones and iPads to help passengers learn to love the ordeal.
Market Reality: As Magic Leap & Microsoft Seek Funds, Educators Prepare the Next Class of AR Innovators
For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to offer mixed reality comics on its device whenever it launches. Next, they are gearing up for another round of funding.
A market research report, posted on February 27, 2017, forecasts that the image recognition market will grow to nearly $40 billion worldwide by 2021. The market, which includes augmented reality applications, hardware, and technology, generated an estimated $15.95 billion in 2016. The report estimates the market to grow by a compound annual growth rate of 19.5% over the next five years.
Check out this video from Sessions on using the color wheel. Better understand color relationships, color schemes and color theory. This is a great lesson for designers, artists, stylists and decorators. Create color harmony using the color wheel. Tutorial video from Sessions Online Schools of Art & Design's "Color Theory" course. Part of Sessions' Graphic, Web, Digital Arts, Marketing, and Multimedia Arts Design certificate programs.
Market Reality: Magic Leap's Branding Comes into Focus, Google Backs AR Cloud, & L'Oreal Takes Over AR Beauty
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content.
The leading platforms enabling augmented reality technology lead our headlines in Market Reality this week.
While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.
Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac.
News: Coty's Magic Mirror Detects Makeup Products & Then Applies Them to Your Face in Augmented Reality
Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all.
Using Bitcoin (BTC) or Ethereum (ETH) to buy alt-coins like TRON (TRX), Stellar (XLM), or Ripple (XRP) can seem intimidating if you're new to cryptocurrency. Though you'll still need to do your research to avoid potential disasters, Binance takes the hassle out of trading digital currencies on your smartphone.
Just days after announcing the launch of two new mixed reality studio facilities, Microsoft is extending its mixed reality reach even further with the announcement that the HoloLens will now be offered in 29 new markets.
Over the past week, companies took a variety of approaches to investing in augmented reality. Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality.
Dogmented reality might be coming to Apple's ARKit, so get ready to play with your new (AR) pups! Don't Miss: A Breakdown of the What Apple's New ARKit Can Do for iPhones & iPads
This week's Brief Reality is led by a pair of stories with an eye to the future of the augmented reality industry, first in terms of standards for the industry, then with regards to its future applications in the automotive realm. Finally, one company looks to boost its future sales with an executive hire.
The PowerForce G4 Series 233 is the versatile single processor upgrade for PowerMac G4 AGP towers, G4 Cubes, PowerMac G4 Digital Audio, QuickSilver, and QuickSilver 2002 models. It features the G4-7451 and G4-7455 processors, with speeds up to 1.2GHz. The PowerForce G4 Series 233 processor card, like its predecessors - the Series 100 and 133 upgrades - is the most advanced, highest performance CPU card available on the market today. It's also easy to install Feature List: PowerPC 7451 or 7455...
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
News: Snapchat Lens Brings Bumblebee Transformer into Your Home & Baidu's Facemoji Keyboard Lets You Become the Robot
Fan favorite Transformer Bumblebee returns to theaters on Friday in a spin-off of the film franchise, so Paramount Pictures is bringing the car-robot back into the homes of fans via augmented reality.
The Razer Phone has already been crowned the best gaming phone on the market today, and it might need to make room on the mantle for another trophy: the best phone for Netflix. Its Quad HD 120 Hz display makes it a great option to binge Black Mirror on, but the Razer Phone didn't exactly stand out from the rest of the pack until now.