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News: E-Commerce Gets an Augmented Reality Upgrade for Mobile Web Platforms from Vertebrae & Shopify

Two companies armed with web-based augmented reality tools, Vertebrae and Shopify, are ready to help online retailers boost their sales.

News: PayPal Patents Point to Big Plans for Augmented Reality E-Commerce on Smartphones & Smartglasses

With all the recent activity around augmented reality, the possibilities involving immersive computing and commerce are quickly becoming obvious, and digital payments giant PayPal has no plans to sit on the sidelines

Marketing: Snapchat Sells Advertisers on Augmented Reality with New E-Commerce Features

In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.

Market Reality: Snapchat Does E-Commerce, Renault Drives into Star Wars AR & Christie's Taps Wealthy Art Buyers via AR

It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.

News: Online E-Commerce Video Games Retailers

Hi Fellow hardcore Gamers within the UK Gaming Community. Please be kind enough to add us to your google plus circles and we will return the favour and add google +1 button likes for you and you can do likewise for our site.

How To: Purchase merchandise straight from the manufacturer

Paying retail just isn't as good of a deal as buying straight from the manufacturer. To become a buyer, figure out the right manufacturers for you. Initially, you can start this process by doing web research. Surf the internet to find out what manufacturers sell directly to the consumer. Internet access is important for finding product information. Scan the manufacturer's website for online catalogs that describe an item's price, color, model, ID number, and make.

News: What You Need to Know About ZTE's Ongoing Battle with the US Government

| Update: ZTE's issues with the US government have finally been resolved. Check out the details below.

How To: Stop spending money for 30 days

Looking to create a savings account? Once you see how much you can save when you spend only on needs rather than wants, you may never go back to frivolous shopping. In this video, ways to stop spending so much money are gone over.

How To: Everything You Need to Know About iOS 16.1's Changes for Shortcuts

The latest iPhone update introduces big features like Live Activities and Clean Energy Charging, but those aren't the only things you'll notice different on iOS 16.1. If you build your own shortcuts in the Shortcuts app, there are a few things you'll definitely want to know about the new software. It's not a massive feature drop as with iOS 16.0, but they are important changes.

News: Snap Continues AR Buying Spree with Vertebrae Acquisition

Snapchat parent company Snap has opened up its war chest to acquire yet another company that will play a role in its augmented reality ecosystem.

Market Reality: Businesses Invest in the Expansion of AR Services & Content Creation

As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content studio.

Market Reality: Analysts Continue to Paint Rosy Picture for Augmented Reality Industry

While the numbers may not always seem to agree, the message remains the same: augmented reality is a growth segment. This week's edition of Market Reality starts with two new reports outlining the expected good fortunes for the industry and concludes with an example of a company capitalizing on their own growth.

News: Facebook CEO Zuckerberg Uses Latest Appearance to Triple Down on Augmented Reality & Creator Revenue-Focused Future

Facebook's annual earnings call on Wednesday didn't come with any big surprises, that is, if you took everything at face value.

News: What Snap's Voca.ai Acquisition Could Mean for Snapchat & Spectacles — Virtual Voice Assistants Meet Augmented Reality

What does it mean when a software company obsessively focused on innovating the way we use our mobile devices to see and communicate with the world adds virtual voice agents? Possibly e-commerce magic, with a powerful layer of augmented reality.

News: Levi's Now Selling Exclusive Disney Denim Through Shoppable AR Lens on Snapchat

Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.

News: Snapchat Preparing to Upgrade Camera with Visual Search for Amazon, Report Says

A peek inside the code of the Snapchat app has revealed that the company is expanding the search capabilities of its augmented reality camera to include visual search that may link to items within Amazon's massive online store.

News: Retailers Benefit from Augmented Reality in Operations & Online Sales Over In-Store Experiences, Research Says

Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice.

How To: Prevent credit card fraud for online sales in your web store

One thing that irks everyone, customer and seller, is fraud. And if you have an e-store, you're unfortunately going to come across some credit card fraud. There are some ways for you to protect yourself, your company and your customers from credit card fraud, and Volusion has five tips for you. From picking the correct e-commerce provider for your store, watching up for unusual large orders, to how to be proactive and avoid any case of fraud.

Hands-On: Magic Leap App Obsess Lets You Create a Fashion Store Pop-Up Nearly Anywhere

The newly enhanced focus from Magic Leap on enterprise, announced on Tuesday, also came with a few companies opting to weigh in with their experiences developing for the platform.

News: 'Stranger Things' Star Millie Bobby Brown Launches Makeup Brand Powered by Snapchat Augmented Reality

The 15-year-old star of the 1980s-inspired hit series Stranger Things, Millie Bobby Brown, may have (spoiler alert) lost all her powers as the character "Eleven," but in the real world, she still has augmented reality in her arsenal.

News: CGTrader Arms Retailers with Augmented Reality Content via ARsenal Platform

If online retail is war (and who says it isn't), then CGTrader is prepared to arm its allies with augmented reality ammunition.

How To: Get started selling products online with a web store

Selling isn't easy. And it isn't any easier online, at least, until you get set up. It sure beats the streets. But how do you get ready to sell online?

Market Reality: Nreal Light Goes Hollywood, Coronavirus Disrupts AR Industry, & Apple Takes on Snapchat

Smartglasses startup Nreal enjoyed some highs and endured some lows this week, as the company landed a product placement with Kevin Bacon but then faced production issues related to the coronavirus outbreak.

Market Reality: Apple's Acquisition of Leap Motion Fails, While Snapchat & Magic Leap Make AR Fashionable

This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about.

News: Mastercard, Qualcomm-Powered ODG Smartglasses Use Iris Authentication for AR Shopping

As the level of data being generated grows exponentially, past the Information Age and into the coming Hyper-Information Age of immersive computing — as resistant as many of us are to the idea — personal data security is becoming a necessary consideration in our everyday lives. Recognizing this, Mastercard, Qualcomm, and Osterhout Design Group have teamed up to show what secure shopping could look like in the very near future with iris authentication.

Market Reality: Snap & Epic Games Acquisitions, Nreal v. Epic Games, AR on Oculus Quest, & HoloLens at the Olympics

It's already been a banner year for mergers and acquisitions in the augmented reality industry, with WaveOptics and Ubiquity6 among the notable companies acquired. Two of the more active M&A players, Snap and Epic Games, continued their respective buying sprees this week with major deals supporting their AR strategies.

Hands-On: Magic Leap's Helio App Is the Best Window into the Web Available in Augmented Reality

Yesterday, I talked about what I think is the most immediately mainstream-friendly app on the Magic Leap One is (Screens), and now we'll touch upon the runner-up: Helio.

News: Burberry Teams with Google Search to Let You Browse High Fashion in Augmented Reality

Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high fashion from the comfort of your home.

News: Kohl's Partners With Snapchat AR for Holiday Pop-Up & Black Friday Promotions

All Kohl's wants for Christmas is Snapchat augmented reality. In conjunction with a holiday pop-up hosted in New York City from Nov. 7 through Nov. 10, Snapchat ran a sponsored portal lens available to targeted Snapchat users in the AR carousel. The experience gave users the ability to virtually transport themselves to the pop-up.

News: Snapchat Gets Sweeter with Augmented Reality Experience for Ariana Grande's New Album

It looks like Snapchat is becoming the MTV of augmented reality. On Thursday, Ariana Grande, with her new album Sweetner, joined Drake and Nicki Minaj and other artists who are pushing new releases through Snapchat's Shoppable AR e-commerce platform.

News: World of Warcraft Lens on Snapchat Lets You Transform into Orc or Elf & Do Battle in Augmented Reality

To promote Battle of Azeroth, the latest expansion for the World of Warcraft franchise, Blizzard Entertainment has conjured a Shoppable AR Lens that is now available in Snapchat's app carousel.

News: Snapchat Strikes Familiar Chord with Shoppable AR Lens for Nicki Minaj's New Album

On Friday, the release date for her new album, Queen, Nicki Minaj is already grabbing headlines for the track "Barbie Dreams," where she disses Drake and a host of other rappers.

News: Snapchat Tilts Its AR Lenses Toward Casual Gaming with Snappables

As if its users weren't already having enough fun with dancing hot dogs and face effects, Snapchat is upping the ante with a new kind of shared augmented reality content.

News: PTC Offers Free Trial of ThingWorx Platform

For companies wary of the temperature, PTC just made it easier for them to dip their toes in the waters of augmented reality.

News: Head of FedEx Freight Wants Laws to Make Truck Drivers More Like Pilots

We've heard a lot about self-driving taxis, as car and ride-sharing companies compete to win the driverless gold rush. But FedEx wants to bring its enterprise into the mix, as the head of its freight division has asked the US government to develop laws for self-driving trucks.

News: Otto Cofounder Claims Autonomous Trucks Will Be Taking Over Highways Within 10 Years

Any truck driver who breathed a sigh of relief when US Secretary of Commerce Steve Mnuchin recently stated that driverless cars "will not affect jobs in a meaningful way for roughly 50 to 100 years" can go back to being anxious about job security again.

News: Alibaba Leads InfinityAR's Latest $18M Round—Diversifying Their Augmented Reality Portfolio

China's e-commerce site Alibaba has been making heavy investments in augmented and mixed reality startups. In February of this year, they led a $793 million round of Series C financing of Magic Leap. And now they've just invested in Israeli-based InfinityAR, which acquired $18 million in its Series C financing.

News: Magic Leap Seems to Be Partnering with Alibaba on a Shopping App

We've seen how mixed and augmented reality can offer better shopping experiences for consumers, and even how Magic Leap wants to make advertising a non-intrusive experience. So it's no surprise that Magic Leap seems to have partnered up with Chinese e-commerce company Alibaba—one of their largest investors—to create an augmented reality shopping app.

NR30: The Augmented Reality Influencers of 2018

Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field.

NR30: The Mobile AR Leaders of 2018

This time last year, we got our first taste of what mobile app developers could do in augmented reality with Apple's ARKit. Most people had never heard of Animojis. Google's AR platform was still Tango. Snapchat introduced its World Lens AR experiences. Most mobile AR experiences existing in the wild were marker-based offerings from the likes of Blippar and Zappar or generic Pokémon GO knock-offs.