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How To: Use a focus group for new brand name candidates

Focus groups strike fear into the hearts of even the most season marketer, and with good reason. In a world where everything is subject to change based on public opinion, from movie endings, to popcorn flavors, to logo colors, focus groups can make or break a new idea, but it doesn't have to be that way. A focus group is just a way to gather opinions in a vigorous way and can be very useful. Watch this video tutorial to use a focus group to develop and test a new brand name or corporate ident...

How To: Protect your online reputation

With social networking systems, YouTube comments chains, chat rooms, bulletins boards, Twitter updates... It seems as if almost everyone has at one time publicly stated an opinion on the Internet. Nearly half of all prospective employers research job applicants online. Make sure that what you’re posting today doesn’t cost you a dream job tomorrow!

How To: Here's How You Can Make a Real Difference in the Aftermath of the Michael Brown & Eric Garner Grand Jury Decisions

In the aftermath of the unindicted police killings of Michael Brown and Eric Garner, we've been told that the system worked as intended. When our legal system's outcome is at conflict with what a majority of Americans believe is just, it's clear that some changes are needed. But what specifically needs to change? And what can an average citizen with a moral and just cause do to prevent these kinds of tragedies from repeating themselves again and again?

News: Predictions for the New Year

infosecinstitute posted a handy article about what to expect in the new year for cyber security, along with highlighting major game changers from 2015; 2016 Cyber Security Predictions: From Extortion to Nation-state Attacks - InfoSec Resources.

News: Is FireChat the Future of the Internet?

As you already know, Hong Hong has been rocked in recent weeks by protests against their Beijing overlords. Promised free and fair elections, Beijing has reneged on this promise and is now telling Hong Kongians (that's what they're called, aren't they?) that they will only be able to vote on Beijing-selected candidates. All that is interesting from a political perspective, but from a technological perspective, the more intriguing story is how the protesters are communicating. Faced with their...

How To: You Teach Others, They Teach You: The Power of WonderHowTo

So many times, you turn on your computer, you open your front door, or you sit down on the couch to watch some well-earned TV, when you think -- Gosh! If only I could do this or this, life could be so much easier! And then, if you were a boring person, you would slouch even further down on the couch and continue to watch those reruns of The Sopranos.

How To: Convince Others to Follow You Using Your Face

Are you a follower or a leader? No matter how you respond, we all know that leader is a more desirable position to hold. Great leaders typically share a few qualities—confidence, intelligence, and strength, to name a few—but one of the most intriguing is their appearance. With the right facial structure, and some well-rehearsed expressions, you can trick others into thinking you're leader material.

How To: Find & Eradicate Android Apps Maliciously Tracking You on Your Samsung Galaxy Note 2

A wave of shock and anger swept across the country after Edward Snowden released private documents recounting the U.S. government's secretive mass surveillance programs. Although some of the fear was unwarranted (they don't read your emails or listen to your calls), many scrambled to find privacy of new heights for protection from the all-watchful eye. While the government may not be tracking you down, there are a myriad of other candidates that fill that Big Brother role—and I'm not talking ...

How To: Keep Tabs on Today's Voting Results for the 2012 Presidential Election

Believe it or not, the 2012 Presidential Election is (finally) almost over. While most of us are breathing a collective sigh of relief (no more political ads!), it still seems like it hasn't been that long since the last election results were announced. This time, though, one of the biggest differences is how people will watch. Since traditional cable is on its way out, and mobile devices are getting more popular every day, a lot of people will be watching this year's election results online ...

How To: Use LinEnum to Identify Potential Privilege Escalation Vectors

The art of privilege escalation is a skill that any competent hacker should possess. It's an entire field unto itself, and while it's good to know how to perform the techniques involved manually, it's often more efficient to have a script automate the process. LinEnum is one such script that can be incredibly useful for privilege escalation on Linux systems.

News: Compound in a Frog's Defensive Slime May Treat Your Next Flu Infection

Our quest to find novel compounds in nature that we can use against human diseases —a process called bioprospecting — has led a research team to a small frog found in India. From the skin slime of the colorful Hydrophylax bahuvistara, researchers reported finding a peptide — a small piece of protein — that can destroy many strains of human flu and can even protect mice against the flu.

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