SEO is the name of the game. If you want your business or brand to succeed, ranking on the front page of Google is a boon. Getting to the front page of search engines takes work, but it's not impossible when you master SEO best practices.
The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way.
When you're in a new city or even your own neighborhood, you might not know where the best places to visit are. The number of parks, restaurants, shopping centers, and other attractions could be overwhelming, so how do you narrow down your choices? The new iOS 14 update has introduced curated city "Guides" in Apple Maps, created by trusted brands to help you find excellent places to explore.
Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.
Not that long ago, touchscreen-friendly gloves were an outlier accessory, something you had to track down at a specialty brick-and-mortar store or solely online. But as the smartphone has become an integral part of our lives, so, too, has the need for fashion accessories that cater to our desire to be always connected. So now, touchscreen gloves are everywhere.
Few things are more important than search engine optimization when it comes to increasing a brand's visibility online. Regardless of whether you're launching a new business from scratch or working as a marketing professional at a major corporation, you need to ensure that you're drawing the most people to your website and affiliate links by utilizing the latest and most powerful SEO tools and methods.
Baby, it's cold outside, but, with some help from Snapchat augmented reality, Gucci is thawing our wintery hearths with a virtual trip to the tropics.
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.
A partnership between augmented reality company Zappar and IoT services provider EVRYTHNG will bring AR experiences to consumers while supplying market data to brands.
I don't know about you, but I'm tired of hearing some of the same old jargon from people online who claim that all you need to make it on Instagram is to take good pictures and post consistently. Yes, for sure, but do you really think it's that easy?
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
Fans attending the US Open Tennis Championships in Queens, New York, which kicks off on Monday, will have the opportunity to meet tennis star Venus Williams in an augmented reality game sponsored by American Express.
Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac.
Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat.
One of the earliest players in the social virtual reality space, vTime, has just landed $7.6 million in new funding, which the company says is partially earmarked for developing and releasing an augmented reality version of its platform later this year.
While AR apps by Modiface and Perfect Corp. have made it easier for people to shop for makeup without setting foot in a store, MAC Cosmetics wants to give its brick-and-mortar customers the same experience.
Lazy makeup enthusiasts, this new service is what you've been waiting for! Makeup giant Estee Lauder's latest project incorporates augmented reality to help customers test out their lipsticks without even getting out of bed. The company collaborated with Modiface — a group that creates AR services for the beauty industry — to produce a new Facebook Messenger chatbot that uses customers' cameras to let them virtually try on the brand's Pure Color Lipsticks.
Finding the perfect lip color can be a difficult task, to say the least. Thankfully, we're living in a world with augmented reality, where it's possible to try on lipstick from different brands at home.
The $25 million development alliance Jaguar Land Rover's mobility unit InMotion has formed with US-based ride-share firm Lyft reflects how the British luxury carmaker is leaning towards a fleet service business model for its driverless offerings.
If you use Apple's Mail app on your iPhone for iCloud and third-party email accounts, install the new iOS update ASAP if you haven't already. While there's not a colossal number of new features, the latest tools and improvements are powerful enough to make the update feel like Mail's biggest ever — and there are features we've been waiting for for years!
While it has been slower to arrive than a walker limping through thick Georgia mud, location-based augmented reality game Walking Dead: Our World finally has a confirmed launch date: July 12.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.
Uber's driverless car program lead has quit after just one year working for the ride-hailing company.
The WordPress revolution has completely altered the way that people build and distribute websites. Instead of having to memorize endless lines of HTML and Java, both novice and professional web developers are now able to create incredibly detailed and responsive sites using a series of intuitive templates and plugins. And each new version of WordPress comes with an improved batch of features that make web-building even easier.
Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR.
BlackBerry has formally unveiled its latest flagship, the KEY2, during an exclusive event in New York. The Android-powered KEY2 retains its distinctive BlackBerry aesthetics with a physical QWERTY keyboard. Here's all the juicy details regarding Blackberry's followup to the venerable KEYone.
Everyone needs a great website. Whether you want to launch the new business you've been dreaming about in 2021, increase your brand's web presence and bring it into the digital realm, or promote yourself and your portfolio, a fully optimized website is the way to do it — and the results can be life-changing.
Toymaker Lego has been on board with building AR into its playsets and mobile apps since the launch of ARKit.
Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle.
In recent weeks, Google managed to capitalize on the hype surrounding the Star Wars streaming series The Mandalorian with an AR app that was not only exclusive to Android but also available only for 5G-equipped devices.
When Treasury Wine Estates released 19 Crimes Snoop Cali Red this summer, named for its new partner in wine, rapper Snoop Dogg, it already came with the brand's signature AR-enhanced label.
After an Instagram creator created a viral sensation last holiday season with the Which Disney camera effect, Disney followed it up with a Sponsored Lens playing a similar roulette with programming from Hulu.
Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks.
The surging activity in augmented reality in both the business and consumer sectors is being matched with a wealth of updates and partnerships from Snap Inc.
When it comes to augmented reality wearables, it's currently an enterprise world. As such, Magic Leap's latest Lumin updates are centered on features that appeal to enterprise customers. And Epson and Spinar are joining forces with a solution for distributed workforces.
If there is one constant in currently available AR headsets, it's that, for a quality experience, they'll carry a high price tag. Price is one of the reasons these devices are mostly marketed towards enterprise customers for now.
A good smartphone can be the perfect workout companion. You have music for motivation, videos for pushing through boring cardio sessions, GPS to keep you on course, and even an array of sensors for gathering data about your workout. But not all phones are created equal when it comes to helping you stay fit.
Review: Get Him to the Greek So much puke
