In this clip, learn all about the brand new cameras on your iPhone 4. The latest iPhone from Apple has made major improvements on the cameras from the older models. Not only do you now have a flash, but you also have TWO fully functioning cameras with great picture resolution for a cell phone. In addition to that, the iPhone 4's new camera has face recognition software, a zoom lens AND an autofocus. There are so many fun things you can do with these cameras from photography to video to two-wa...
Like its Google-branded Android counterparts, the HTC 7 Trophy Windows Phone 7 smartphone supports voice searching and speech recognition. Interested in using voice searching on your own HTC WP7 smartphone? This HTC 7 Trophy owner's guide will walk you through the entire process.
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
Finding the perfect lip color can be a difficult task, to say the least. Thankfully, we're living in a world with augmented reality, where it's possible to try on lipstick from different brands at home.
As Facebook, Apple, Samsung, and others offer augmented reality selfie effects and content that challenge its platform, Snapchat has continued to innovate with its augmented reality capabilities.
It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series.
While Snapchat is no stranger to location-based AR scavenger hunts, the app's new world-facing game adds some environmental understanding to the mix.
It's been almost two years since Apple added the TrueDepth depth-sensing camera of the iPhone X for Face ID and Animojis, but now Google is ready to upgrade the front-facing camera on its Pixel series.
News: Harry Potter Photo Printer from Lifeprint Turns Snapshots into Magical Augmented Reality Portraits
The Daily Prophet, the enchanted newspaper from Harry Potter lore, is no longer the sole source for magical moving printed photos.
News: New Line of Augmented Reality-Powered Wines Celebrate Women's Empowerment via Historical Figures
Just in time for Women's Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women.
The company that pioneered music scanning for mobile devices is moving into the augmented reality advertising arena. Included in an update of their iOS and Android apps last week, Shazam can now scan special codes to immerse users in 3D animations, 360-degree videos, mini-games, and other AR content.
Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat.
On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.
While The Walking Dead has brand recognition for its AR game, ARZombi has ARKit.
News: Blippar Reborn as One of Britain's 'Brothers Bling' Buys Up Augmented Reality Assets for Relaunch
Augmented reality and computer vision company Blippar has a new lease on life, as previous investor Candy Ventures has completed a successful bid to acquire the assets of the beleaguered company.
If you salivate at the idea of waking up to the Jarvis-powered smart window from the opening minutes of Marvel's Iron Man, then connected home appliance maker CareOS is here to make your playboy billionaire philanthropist dreams come true.
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).
For the release of John Wick: Chapter 3 - Parabellum, Snapchat and Lionsgate aren't just creating AR experiences to promote the movie, they are giving fans the opportunity to create and share their own AR experiences.
French cosmetics giant L'Oréal isn't wasting any time putting its new subsidiary, ModiFace, to work. On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user's fingers in real time.
While it remains unknown how exactly augmented reality will make its way into the mainstream (the Microsoft HoloLens sitting at $3,000 isn't exactly accessible), many brands have been trying to integrate the tech into their mobile apps, mimicking the success of Snapchat and its popular AR filters. One of those brands going all in on augmented reality is Shazam.
US customers might soon get access to their first Xiaomi smartphone. The fourth largest OEM has been eyeing a US launch for years, with rumors indicating a debut by Q1 2019. Now, it looks like the Mi 8 Anniversary Edition will be the first device.
The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee.
Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.
Businesses that have adopted enterprise-grade wearables for their workforces now have a new option among the multitude of AR productivity apps that can help their team members communicate in AR.
After entering the UK's version of bankruptcy last month, Blippar's assets are up for sale, and bidding ended today.
The landscape for mobile augmented reality apps is still mostly filled with utility and gaming apps, but a new entrant into the space is looking to pull children into the mix.
As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content studio.
News: Snapchat Turns Sunset Strip Billboard into AR Video Ad, Releases Lens Challenge to Promote Music Project
I was today years old when I first heard of Bhad Bhabie, but I'm told she is apparently a rapper with a rags-to-riches story.
The popular beauty app company Meitu is incorporating augmented reality (AR) video and image filters and effects in its selfie-editing app BeautyPlus for iOS and Android.
LG is really coming strong at the flagship smartphone market in 2018. They have already released three new flagship caliber smartphones this year: the V30S ThinQ, V35 ThinQ, and the G7 ThinQ. But LG isn't done with flagship phones yet — they've just announced the V40 ThinQ.
Snapchat users are used to raising their eyebrows or opening their mouths to activate augmented reality face effects. Now, they get to use their voices as well.
To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.
We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience
Market Reality: Lenovo Misses the Mark, Vuzix Targets Security Market, & 8th Wall & Blippar Capitalize Web-Based AR
During the recent Augmented World Expo (AWE), we had a chance to try out the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience was all downhill from there.
The first mobile augmented reality app out of the gate with support for Magic Leap One Creator Edition is Thyng, who is planning to release the headset version of the app later this year.
Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick.
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.
Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app.