Any successful blogger and business brand will tell you that social media is really the only PR you need these days. Whether you're tackling Facebook, MySpace, Twitter, or planning a takeover of YouTube, getting your product name out there - even if it's just your own name because you run a blog - is the number one absolute, most importan thing you can do to sell your brand.
Bob Doyle shows how to make a layered latte at home. You need an espresso machine, any brand, and milk. Skim milk foams better but whole milk tastes better, so choose which you prefer. First, steam about 3 ounces of milk until your glass is about full. Set it aside. Start the espresso. Plan for about 6 ounces of espresso. Use a container with a lip to control how you pour because the key to a layered espresso is how fast you pour your espresso into your milk. Pour slowly, alternating with a f...
France's Groupe PSA (formerly known as PSA Peugeot Citroën) — one of the world's top-10 carmakers — aggressively seeks to take a lead in the rollout of the industry 's first driverless cars, as it becomes the first mainstream carmaker to announce it will launch a Level 3 self-drive vehicle launch by 2020.
Verizon Wireless executives recently cooked up a plan so devious that it could have only come from one of the four major US carriers. Apparently, they aren't satisfied with simply loading every Android device they sell with their own bloatware, so now they're reaching out to big brands to see who would be the highest bidder for a spot on your home screen.
If you have a Canon digital camera and plan on shooting video with it using a camera rig, then you'll want a good way to control your recordings with a start/stop button. A remote control is the way to go, but don't spend all that money— make your own! The remote in the video is hardwire into the camera and onto the rig for easy handling. You'll need your Canon 5D MK II HD DSLR (but it will work on other Canon models, too), a Canon RC-6 Remote Control (or generic brand), fiber optics cable, w...
Johnny Cupcakes teaches viewers how to start their own business and build up their own brand! You should create an interesting atmosphere for your customers! Find your niche and your theme and go for it! Your store and niche may evolve, and that's okay, it will happen! As your brand grows, you will be able to hire more people and expand. The best idea for your brand and longevity is to make sure you do not sell out to larger corporations or groups. By doing this you will increase your longevi...
Free beer and AR? What could be better? Amstel, a Dutch beer brand, has launched an innovative sampling campaign using an AR app called "Snatch." Snatch is a treasure hunt gaming app, and if you win the game, your prize is 10,000 free pints of Amstel beer, redeemable at Mitchell & Butler pubs.
Learn how to unbox and set up a brand-new BlackBerry 9700 smartphone with this video guide, which covers, among other things, inserting the SIM card and charging the batter. This clip will show you how it's done. Whether you're the proud owner of a BlackBerry smartphone or are merely considering picking one up, you're sure to be well served by this video guide. For detailed information, including step-by-step instructions, take a look.
Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat.
Whether you are an actor or a toothpaste, branding yourself is the best way to get yourself out there and noticed. By branding yourself you will be remembered. So, if your dream is to become a movie star and you think you have the skills and the look, check out this video and learn how to brand yourself into stardom. You will be signing autographs in no time.
The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way.
The roll-out of T-Mobile's hotly anticipated 'Digits' service is now underway. For those unfamiliar with what could be the un-carrier's next killer app, 'Digits' is basically a combination of Google Voice and AT&T NumberSync. With it, T-Mobile customers can use their number across any phone, tablet, wearable, or PC. That means you can give out your phone number and answer the call on any device you like.
In this video, Yourpick09 shows viewers how to distinguish real from fake Ugg brand shoes. The characteristics of a real pair of Ugg shoes include real Ugg fur, which is fluffy and has thick fur. Real Ugg shoes are made in China and has tags stating so. Another indication of an authentic pair is to look at the Ugg logo, which should have an encircled "R" next to the name brand. This apples to the label tag as well as the imprint of the brand name. Fake Ugg shoes have fur that is thin and skim...
When it comes to fence-building, nobody knows better than Lowe's. And if you're thinking about fencing an area of your home, either for privacy, decoration or busywork, this video series will inform you on everything you need to know. Learn how to choose and plan out your fence, whether it be wood, aluminum or vinyl, then see how to start laying it out and digging the posts. Then move on to the actual installation.
Demand for Tesla's driverless features as well as its ultra-long battery ranges and a reputation for offering the best-in-class electric car driving experience helped Tesla see a 32% surge in its value as a brand, topping out at $5.9 billion in the BrandZ Top 100 Most Valuable Global Brands study, released June 5.
ModiFace, the makers of Sephora's Virtual Artist app which allows users to try on multiple different combinations of makeup through augmented reality, has just bumped up its augmented reality strategy. The company is now including a live-stream option for all those personal makeup trials you've been secretly admiring from the comfort of your own phone.
Pottery Barn has teamed up with Google to create 3D Room View, a new mobile app to allow all wannabe interior designers (like me) to pick out the perfect couch, table, or whatever, and then overlay it onto a spot in his or her house.
Watermarks are essential for branding your online creations, but you may not always want a static image. If you're looking to create a rotating text or graphic logo, this tutorial is for you. Using 3D Studio Max, learn how to put your brand in motion!
Flowering bulbs require some few common tools before planting such as compost or peat moss, work gloves, fertilizer, garden trowel or bulb planter and the garden bulb of your choice. During the spring season you can plant tender bulbs such as, irises, gladiolus and elephant ears. In terms of fall plantings you can plant bulbs such as tulips, daffodils, hyacinths and crocuses which could give a beautiful bloom in the spring. In general the blooms will last till three to four weeks, bulbs such ...
Step by step guide to repairing circuit boards Yes, I know, my hands are shaky.
Wedding planning for a beach-themed wedding offers opportunities for unique ideas and a casual environment. Get tips on wedding planning for a beach-themed wedding from a wedding planner in this free wedding video series.
If you're looking to start a retirement plan for your employees, this how to from the IRS is a great, informative video. Everyone knows that keeping great employees is essential to staying competitive and growing in today's business world. Find out how to start a retirement plan to keep those great workers right there where they are.
Magic Leap's recent flurry of patent applications prompted us to look around for any trademark movements from the company, and it turns out that the Florida-based company has been quite busy.
A partnership between augmented reality company Zappar and IoT services provider EVRYTHNG will bring AR experiences to consumers while supplying market data to brands.
Just bought a pair of costume vampire fangs, and confused as to how to make them fit on your teeth? This tutorial shows you how you create the mold (focusing on Scarecrow brand fangs) and attach them securely to your teeth. Rawr!
This is an old school trick to revitalizing your bass playing skills— on the cheap. If you're in desperate need of some new bass guitar strings, but can't afford the cost, then there's a solution to bringing new life into them for that "brand new" tone— boil them. Boiling bass guitar strings is a great trick to restoring your sounds, but you can only do this a couple times or it will stretch them out too much and break.
If you've just recently purchased a brand new oven, first of all, congrats. Secondly, if you're smelling an odor that is unpleasant coming from the oven, it's totally fine. This is normal for ovens that are brand new and should not be seen as a bad sign.
In this video tutorial, viewers learn how to write their own business plan. This video provides several options for viewers to decide from to write a business plan. Users may choose to purchase a business plan software for $50-$65, take a business plan course for $75-$500 or hire a consultant for $1000,-$5000. Business course plans are usually located at college campuses. It is not recommended to hire a consultant as it is very expensive and you will ne the one giving the consultant the infor...
Are your duds looking a little worse for wear? Here are some extra-effective ways to keep your clothes looking as good as the day you bought them. You won't want to buy new clothes as much if you can keep your old clothes looking brand spanking new.
Bridal shower games are a great way to entertain a bride and her guests at a bridal shower. Learn how to play a variety of bridal shower games with tips from an event planner in this free video series.
For a more authentic look for model trains, brand spanking new train cars can be weathered to create the effect of having been in use for ages. When was the last time you saw a brand new train in real life, anyway? Watch this hobby how-to video and learn how to give brand new model train coal hoppers a distressed finish.
Betty makes a traditional, Bob Evans style sausage and potato skillet breakfast. Betty truly is the master of the breakfast!
Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers.
The $25 million development alliance Jaguar Land Rover's mobility unit InMotion has formed with US-based ride-share firm Lyft reflects how the British luxury carmaker is leaning towards a fleet service business model for its driverless offerings.
While it remains unknown how exactly augmented reality will make its way into the mainstream (the Microsoft HoloLens sitting at $3,000 isn't exactly accessible), many brands have been trying to integrate the tech into their mobile apps, mimicking the success of Snapchat and its popular AR filters. One of those brands going all in on augmented reality is Shazam.
The Washington Post believes augmented reality adds an extra layer to stories, and they're doubling down on that belief by adding in new AR features into their already popular "rainbow" news (iOS and Android) and Classic (iOS and Android) news apps.
Matthew Whelan changed his name to "His Royal Majesty Body Art, King of Ink Land" and he is a strong supporter of body branding and face branding. He even got his eyeball tattooed!
Many marketers are NOT using this powerful strategy to get free traffic and increase their brand exposure. It's as simple as signing up for a free Gravatar account and commenting on blogs in a similar niche. See some good examples and some bad examples...
Try to use the same brand of spray paint throughout the project, read the instructions, follow them. Different brands may have different instructions, this is why we advise against mixing brands. Begin by lightly sanding your project with 600 grit sand paper, anything lower can potentially scratch your project. Use a sturdy tape to cover the parts you want to leave unpainted. Use a very light coating of primer, sand it with 600 grit sand paper (lightly). To add 'special effects' to the job, u...
In a bad economy, starting your own business is hard, even if you know everything about a business plan. And lots of people have ideas to start a business, but starting a successful business takes more than a good idea, it takes planning.
