Focus groups strike fear into the hearts of even the most season marketer, and with good reason. In a world where everything is subject to change based on public opinion, from movie endings, to popcorn flavors, to logo colors, focus groups can make or break a new idea, but it doesn't have to be that way. A focus group is just a way to gather opinions in a vigorous way and can be very useful. Watch this video tutorial to use a focus group to develop and test a new brand name or corporate ident...
In this video, Yourpick09 shows viewers how to distinguish real from fake Ugg brand shoes. The characteristics of a real pair of Ugg shoes include real Ugg fur, which is fluffy and has thick fur. Real Ugg shoes are made in China and has tags stating so. Another indication of an authentic pair is to look at the Ugg logo, which should have an encircled "R" next to the name brand. This apples to the label tag as well as the imprint of the brand name. Fake Ugg shoes have fur that is thin and skim...
Chances are, if you're a branding or marketing professional, you've been tasked to come up with a new name for a product, a service, or maybe even a company at some point in your career. Maybe you're trying to come up with a new brand name right now. Well, there are objective measurements for choosing new names, and if you need help figuring these out, watch this video tutorial to learn how to develop a new product or company name that will stand out among your competitors, presented by namin...
Many shoppers out there are getting duped, over and over again. They're under the assumption that they're buying authentic designer brand name for cheap deals, but really they're just buying cheap knockoffs that look and feel like the genuine product, but aren't. How do you tell the difference? It's really hard to separate the real from the fake, but here are some great tips to help you narrow down your worries.
Matthew Whelan changed his name to "His Royal Majesty Body Art, King of Ink Land" and he is a strong supporter of body branding and face branding. He even got his eyeball tattooed!
Any successful blogger and business brand will tell you that social media is really the only PR you need these days. Whether you're tackling Facebook, MySpace, Twitter, or planning a takeover of YouTube, getting your product name out there - even if it's just your own name because you run a blog - is the number one absolute, most importan thing you can do to sell your brand.
In this video from Fashion Face, we are shown how to do a 1920's pink film noir makeup look that was actually requested by Courtney Love and originally created by a makeup artist for the brand Illamasqua. This is an extreme look, and there are a lot of tools and makeup involved, but it creates a really cool look, and provides some great tips.
If you get looks of exasperation whenever you stammer out a drink order, take this crash course in bar-speak.
The Google logo is more than an image at the top of the website, it's a full blown brand. You can boost yourself to that status (at least on your own computer) by changing the logo to your name or anything else you want it to say. This video will show you the different ways you can change the Google logo.
How to pick the right RAM for your computer
If you don't have one of those fancy brand name stain removers you could always use 100 ml of milk to get rid of that red wine stain on you shirt. It works on white clothes as well.
News: Magic Leap Filings Point to 'Magic Shop' Branding for Online Store, L.E.A.P. Creator Conference Event
Magic Leap's recent flurry of patent applications prompted us to look around for any trademark movements from the company, and it turns out that the Florida-based company has been quite busy.
Learn how to give the perfect bottle of wine from expert Gary Vaynerchuk of the Wine Library. The first thing to think about is what kind of person the recipient is. Do they want a brand name, or do they want to try something new? Check out this video oeniphile tutorial and learn how to pick out a bottle of wine for a gift.
Johnny Cupcakes teaches viewers how to start their own business and build up their own brand! You should create an interesting atmosphere for your customers! Find your niche and your theme and go for it! Your store and niche may evolve, and that's okay, it will happen! As your brand grows, you will be able to hire more people and expand. The best idea for your brand and longevity is to make sure you do not sell out to larger corporations or groups. By doing this you will increase your longevi...
News: Christian Dior Fashion Fans Can Now Try on Sunglasses & Headbands via Augmented Reality on Instagram
Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram.
In June 2010, Maytag recalled over 1.7 million dishwashers due to fire hazard. In this video, learn exactly where to look for the tell-tale markings of a faulty appliance. Watch the video and then look for the items below on your own washer:
Learn how to unbox and set up a brand-new BlackBerry 9700 smartphone with this video guide, which covers, among other things, inserting the SIM card and charging the batter. This clip will show you how it's done. Whether you're the proud owner of a BlackBerry smartphone or are merely considering picking one up, you're sure to be well served by this video guide. For detailed information, including step-by-step instructions, take a look.
News: 'Stranger Things' Star Millie Bobby Brown Launches Makeup Brand Powered by Snapchat Augmented Reality
The 15-year-old star of the 1980s-inspired hit series Stranger Things, Millie Bobby Brown, may have (spoiler alert) lost all her powers as the character "Eleven," but in the real world, she still has augmented reality in her arsenal.
Finding the perfect lip color can be a difficult task, to say the least. Thankfully, we're living in a world with augmented reality, where it's possible to try on lipstick from different brands at home.
Whether you are an actor or a toothpaste, branding yourself is the best way to get yourself out there and noticed. By branding yourself you will be remembered. So, if your dream is to become a movie star and you think you have the skills and the look, check out this video and learn how to brand yourself into stardom. You will be signing autographs in no time.
News: Alcohol Delivery Startup Drizly Teams with Wine Brands to Deliver Intoxicating AR Experiences via DrinkAR App
The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way.
Learn how to create a warm, grungy background in Photoshop. - Open up a brand new document at 1280 x 720.
The newly enhanced focus from Magic Leap on enterprise, announced on Tuesday, also came with a few companies opting to weigh in with their experiences developing for the platform.
Instagram integrated Stories back in 2016, and it flew right by Snapchat as a whole, becoming a bigger success itself than the whole entire Snapchat app. Still, the constant bombardment of information can be tiring in Instagram, so much so that you may want to mediate what Stories are shown to you. Fortunately, there's a way to do just that — without unfollowing accounts or hashtags.
How can you tell if the pair of Ray-Ban Wayfarer sunglasses that you are about to buy online are not a fake? Follow these 9 simple steps to verify the authenticity of your purchase. Always ask the seller to use the youVerify app prior to purchase. It's Smarter Selling & Safer Shopping.
Neutral eyeshadows don't necessarily equal a boring, blah everyday look. In fact, neutral shadows in taupe, gold, and gray make fantastic backdrops for more dramatic eye embellishments like liquid liner and false lashes.
For any aspiring weaponsmith (or, rather, foamsmith), this video shows you the thre most common brands of spray glue or spray adhesive that you can use when constructing boffer weapons out of foam and PVC. Learn the benefits and drawbacks of each brand.
A bird's nest is the symbol of life, new life, family, and unity. So the motif makes for an excellent pendant to wear around on a necklace, earrings, or bracelet. But don't go to the store and waste your money on name brand jewelry with this pretty motif.
Radford Education teaches you how to create a website using Google Sites. You need to have a Gmail account for this. Go to Google and click More - Sites. After the login, click Create new site in the upper left corner. Complete all the fields, starting with the name of your site. You can also select your site theme below. Hit the Create Site button at the bottom, when you're done. You will then be taken to your brand new site.
Demand for Tesla's driverless features as well as its ultra-long battery ranges and a reputation for offering the best-in-class electric car driving experience helped Tesla see a 32% surge in its value as a brand, topping out at $5.9 billion in the BrandZ Top 100 Most Valuable Global Brands study, released June 5.
Watermarks are essential for branding your online creations, but you may not always want a static image. If you're looking to create a rotating text or graphic logo, this tutorial is for you. Using 3D Studio Max, learn how to put your brand in motion!
Step by step guide to repairing circuit boards Yes, I know, my hands are shaky.
For a more authentic look for model trains, brand spanking new train cars can be weathered to create the effect of having been in use for ages. When was the last time you saw a brand new train in real life, anyway? Watch this hobby how-to video and learn how to give brand new model train coal hoppers a distressed finish.
Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.
News: Snapchat Unlocks Snappables Augmented Reality Games for Brands Including Candy Crush, Bud Light & Dunkin' Donuts
Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers.
A partnership between augmented reality company Zappar and IoT services provider EVRYTHNG will bring AR experiences to consumers while supplying market data to brands.
Many marketers are NOT using this powerful strategy to get free traffic and increase their brand exposure. It's as simple as signing up for a free Gravatar account and commenting on blogs in a similar niche. See some good examples and some bad examples...
Just bought a pair of costume vampire fangs, and confused as to how to make them fit on your teeth? This tutorial shows you how you create the mold (focusing on Scarecrow brand fangs) and attach them securely to your teeth. Rawr!
This is an old school trick to revitalizing your bass playing skills— on the cheap. If you're in desperate need of some new bass guitar strings, but can't afford the cost, then there's a solution to bringing new life into them for that "brand new" tone— boil them. Boiling bass guitar strings is a great trick to restoring your sounds, but you can only do this a couple times or it will stretch them out too much and break.
If you've just recently purchased a brand new oven, first of all, congrats. Secondly, if you're smelling an odor that is unpleasant coming from the oven, it's totally fine. This is normal for ovens that are brand new and should not be seen as a bad sign.