Scary movies seem to be a natural fit for augmented reality experiences, with the latest example coming from the Insidious film franchise.
One of the defining parts of my childhood was getting extremely frustrated with claw machines at arcades. Usually, that was because as fun as they were, they were probably rigged and wouldn't actually grab anything. Which is why a new claw machine demo made with Apple's ARKit is all the fun of the game, without the rigged frustration.
While augmented reality is a means for presenting news to their audiences to some media outlets, Bloomberg is interested in how the technology can improve the way journalists work.
"Dead or alive, you're coming with me!" That iconic quote from the 1987 movie RoboCop was repeated by kids like me for years. The 2014 reboot introduced the baddest robot-cop on the planet to new audiences worldwide. While it didn't live up to the amazingly high expectations set by its predecessors, RoboCop 2014 did show off some newly upgraded gear. The modern look is cool and all, but rolling to a party rocking the 1987 helmet with the retro visor cannot be beat. With Halloween coming up, i...
While the Google Play Store is filled with big name magazines like Time, Forbes, Sports Illustrated and Maxim, it also panders to smaller audiences, like with Coin Prices, Soap Opera Digest, Watch Journal and Quilter's World (which yes, is all about quilting). If you have a select few that you enjoy reading, prices aren't usually a problem; issues range from $1.99 to $4.99 for each one, or from $19.99 to $39.99 for yearly subscriptions. If you're someone that is a magazine connoisseur, prices...
If you've been to a convention of any sort before, you know that there are good and bad panels, and that their inherent goodness or badness often has little to do with the actual content being discussed. That's because giving a panel is a skill that not everyone has. However, it is a skill that everyone could have! In this article, I'll tell you how to give a good panel on practically any subject. Image by Shannon Cottrell
Over half of all Americans have listened to at least one podcast, and that number is growing every year. With over one million podcasts and 30 million episodes in existence, there's no end to discovering new voices expounding on a range of topics.
News: Explore the Grueling Wartime Trenches of Golden Globe Winning Movie '1917' via Web-Based AR Experience
Filmed in what appears to be a single continuous shot, war film 1917 is now the front-runner to conquer the Best Picture category of the Academy Awards after bringing home the Golden Globe for Best Motion Picture in the drama category.
As far as HBO is concerned, it's not augmented reality — it's Snapchat. The premium cable network is leaning hard on Snapchat's AR magic tricks to promote yet another series, this time for the adaptation of Philip Pullman's His Dark Materials series of novels.
Augmented reality seems to come into its own in museums, where audiences are ready and willing to try out new immersive tech. Now, that tech-powered palette is about to get a little larger.
Ever since Facebook announced Spark AR at the 2017 F8 Developer's Conference, the social media giant has been looking for ways to implement its mobile augmented reality camera platform in the lives of everyday users.
Every now and then, Hollywood has a moment where two (or more) movies arrive at around the same time, most recently with the release of dueling Fyre Festival documentaries.
Mobile app publishers are using augmented reality to solve everyday measurement problems from measuring the length or height of items to previewing furniture in the home.
The thrill and excitement of great tourism generally requires visitors to take part in the country's local fare in person. But Air New Zealand's new augmented reality experience for the Magic Leap One gives visitors an immersive taste of what the country has to offer without ever setting foot in the country.
Four months after unveiling the latest productivity apps for the HoloLens, Microsoft now has a series of compelling real-world use case videos showing how the augmented reality device and its apps are helping oil giant Chevron.
Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac.
News: Snapchat Unlocks Snappables Augmented Reality Games for Brands Including Candy Crush, Bud Light & Dunkin' Donuts
Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers.
News: Marvel's 'Avengers — Infinity War' Leads Debut Issue of Moviebill's AR Magazine at Regal Movie Theaters
Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War.
Sketchfab, one of the leading 3D model aggregators, continues to defend its turf from encroachment by Google. This time, the company has deployed a new API that gives developers even easier access to Sketchfab's extensive library.
If you're a golf fan who can't attend the Arnold Palmer Invitational in person, you can still follow the next stop on the apparent Tiger Woods comeback tour in augmented reality with an iPhone or iPad.
Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early birds at the theater.
These days, location-based augmented reality gaming pioneer Niantic is best known as the developer behind Pokémon Go, but the uber-popular mobile game was not its first foray into the AR gaming genre.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
On August 21, a total solar eclipse will be able to be seen across the country for the first time since June 8, 1918, and it's going to be incredible. Retired NASA astrophysicist Fred Espenak spoke to ABC News about what to expect and said:
The Sharknado franchise is, somehow, releasing a fifth movie "Sharknado 5: Global Swarming" (groan) next month. In anticipation of the film's release, the company has decided to create an augmented reality mobile game called, prepare yourself, "Sharknado: ShARkmented Reality".
Thanks to a $100 million deal, you could be seeing more original shows on your Snapchat soon. Already, Snap has been producing super short shows in order to compete with social media outlets like Twitter and Facebook who have also been attempting to create their own content. While musical.ly has so far had the biggest success in this area, this deal with Time Warner is certainly promising for the beleaguered platform.
Facebook is hiring video game teams and other eSports organizations to create live and on-demand videos for its newsfeed. The company aims to take on others such as Twitch and YouTube, where most of the eSports' content is typically housed.
The Broadway musical War Paint is teaming with augmented reality cosmetics app YouCam Makeup to promote the show on iOS and Android devices. The musical, which centers on the famous rivalry between Elizabeth Arden and Helena Rubinstein, two cosmetics industry pioneers, has been the talk of Broadway since its premiere in March 2017.
Today, December 7, it was officially announced that Magic Leap has found their replacement for the recently departed Brian Wallace. Magic Leap CEO Rony Abovitz has tapped Brenda Freeman, former EVP and Chief Marketing Officer of National Geographic Channel, as their new Chief Marketing Officer.
This year's biggest film certainly didn't come as a surprise: with another incredible comic book creation, Marvel's Guardians of the Galaxy wowed audiences more than any other movie. With its unique team of heroes, Guardians provided a set of ready-made Halloween costumes.
TIFF 2012 Wrap-Up - Pounds Personally Gained: 4.5
While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans.
As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year.
How To: Add Invisible Hashtags in Your Instagram Story to Show Up in Search Without Uglifying Your Content
Spreading your reach to new audiences on Instagram takes time and effort. It's not only about taking unique photos and curating an exciting feed. You should choose the time of day wisely, connect with popular brands, and take advantage of hashtags. Unfortunately, hashtags can make it seem like you're trying too hard, but you can make them invisible — in stories, at least.
In the late nineteenth century, the advent of the motion picture wowed audiences with a new storytelling medium. Nearly a century and a half later, augmented reality is establishing a new frontier in film.
It's time to make some more room at the augmented reality cosmetics counter. This week, social media giant Pinterest unveiled "Try On," a virtual make-up visualization tool running on its Lens visual search tool.
News: Augmented Reality Apps Account for Over Half of the Top 10 Most Downloaded Apps of 2019, Report Says
If there's any lingering uncertainty as to the mainstream viability of augmented reality, a list of the top mobile apps and games of 2019 serves to dispell those doubts.
News: 8th Wall Escalates Race for Volumetric Video Content with Microsoft Mixed Reality Capture Support
As demonstrated by holographic experiences for the Microsoft HoloLens and the Magic Leap One, volumetric video capture is a key component of enabling the more realistic augmented reality experiences of the future.
Norway-based production tools company Vizrt is putting the real into augmented reality with its broadcast AR solution that's designed to keep sports fans (and other audiences) watching.
News: Terrifying Swarms of Mosquitoes Help David Beckham Fight Malaria with Facebook AR Effect & Billboards
Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world.