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News: Ford Appoints Self-Drive Chief as CEO

After Ford's CEO Mark Fields' three-year tenure failed to keep up with the driverless industry and resulted in a 40% drop in shares since Field's took over in 2014, Ford is going in a new direction. Jim Hackett, who was previously chairman of Ford's self-driving division, has succeeded Fields as the company's new CEO.

News: Seek's CEO Reveals How Its New AR Patent Could Change the Entire 3D Space & Looks into the Future of Smartglasses

Among the various components of the emerging augmented reality space, the most lucrative is the advertising market. The prospect of turning every object, every location, ever signpost in the real world into a discount code or virtual transaction interface is why AR will ultimately be more profitable than VR.

News: References As A Marketing Tool

One of the most important marketing tools we should always be developing to help reinforce our brand is our references. Just like many companies use their client list and client references to build credibility and confidence for their products and services, we should also leverage our references to build credibility and confidence in our capabilities and brand. Sometimes reference checks are just a formality, but in most cases potential employers (i.e., potential clients) use reference checks...

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