We last saw China-based augmented and virtual reality headset maker Shadow Technologies at last year's Augmented World Expo, where they had the Action One, one of the wildest augmented reality headsets we've seen, on display.
With all of the new technology out there, consumers have a lot to consider when buying a new television. The Lab Rats, Andy Walker and Sean Carruthers discuss the pros and cons of LCD, plasma, and projection TVs.
WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose clients include Google, Microsoft, and Sony.
Okay, just because the new Verizon Wireless Droid X comes with an HDMI-out port doesn't mean you're limited to just that. Motorola has made it possible for you to play video, music, and pictures to your television without any wires at all. With the Droid X's DLNA media sharing application, you can easily stream to an PS3 or Xbox, send pics to your PC, and stream videos to your TV. Check out this video walkthrough to learn how to use the DLNA services to connect your Droid X to the PlayStation 3!
Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV).
At Adobe Summit 2017 this week, Adobe announced they are looking to occupy a new space in the market by combining their analytic capabilities with augmented reality. Teaming up with Microsoft, the company has combined Adobe Sensei software with the HoloLens, reports GeekWire. Together, the tech and software create a new tool for retailers to track their consumers' habits.
The recent pitfalls and media fallout hitting Facebook hasn't stopped the social media giant from looking to the future.
With mobile developers near and far primed to implement augmented reality into their iOS apps with Apple's ARKit, uSens offers them a new tool for markerless location tracking.
Struggling to find and calculate the correct consumer surplus for an econ class or in any other situation? Take a look at this guide that will walk you through the different equations and graphs necesssary to understand and calculate consumer surplus.
Brace yourselves: Nreal Light clones are coming. Since the China-based startup wowed the crowd at CES 2019 with its consumer-centric smartglasses, a number of followers from Asia have emerged, and all with very similar aesthetics to Nreal Light.
Demand for Tesla's driverless features as well as its ultra-long battery ranges and a reputation for offering the best-in-class electric car driving experience helped Tesla see a 32% surge in its value as a brand, topping out at $5.9 billion in the BrandZ Top 100 Most Valuable Global Brands study, released June 5.
Before smartglasses makers can dream of taking smartglasses to mainstream consumers, they must first determine the right mix of form, function, and price that will drive customers to buy into what they're hoping to sell.
While Vuzix is beefing up the processing power of its next-generation smartglasses with the Qualcomm Snapdragon XR1, the company will also give its devices an upgraded display engine.
On Thursday, waveguide maker WaveOptics announced that semiconductor and microelectromechanical systems supplier EV Group (EVG) will provide the manufacturing infrastructure for the production of its waveguide displays designed to support lower-cost, third-party augmented reality wearables.
The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.
Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from two display makers.
Here at NextReality, we talk a lot about the many different ways of controlling holograms in the HoloLens and other augmented and mixed reality devices; New and creative ways are coming more and more every day. Most recently is something called the HoloSuit. In the 25-second clip below, you can see a woman moving the arm of a jacket which in turn moves a 3D model of Darth Vader on the screen. It's a simple idea with big potential.
While consumer-grade smartglasses are the holy grail for tech companies, smartglasses maker Vuzix knows where its bread is buttered, and that's in the enterprise segment.
Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.
The annual Augmented World Expo (AWE) typically packs the front page of Next Reality with new products and services from companies in the augmented reality industry.
The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR.
Smartglasses maker ThirdEye has announced that its X1 model wearable will be updated by the slimmer, as yet unreleased X2 model. Both devices will be promoted and sold through its partner, brick and mortar technology retailer b8ta.
The display is one of the most critical components in augmented reality hardware, and on Tuesday, one of the companies making that component, Avegant Corp., closed a funding round of $12 million to support development of next-generation AR displays.
Confirming a previous report from last week, Qualcomm announced its Snapdragon X1 platform designed for augmented and virtual reality devices during an event at the Augmented World Expo in Santa Clara on Tuesday, with Meta and Vuzix among the first manufacturers to adopt it.
Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum.
It may sound like deja vu, but neural interface startup CTRL-labs has closed a $28 million funding round led by GV, Google's funding arm, for technology that reads user's nerve signals to interpret hand gestures.
Facebook may have shamelessly copied Snapchat and its camera effects for faces (as well as its World Lenses), but it might beat its social media competitor to virtual body augmentation.
In a move that will increase production capacity for its TrueDepth camera system, Apple has awarded vendor Finisar with $390 million from its Advanced Manufacturing Fund.
Back to the Future Part II missed wildly on many technological advances for the year 2015, such as flying cars and rehydration ovens. However, it connected on several predictions, such as video calling and biometric security, and it was in the ballpark (pun intended) on others, such as the Chicago Cubs winning the World Series.
Two companies behind a number of augmented reality devices have joined forces to develop a 3D depth-sensing camera system that will facilitate computer vision capabilities for augmented/virtual reality experiences and more.
Well, we have some potentially good news for those wanting to experience Magic Leap. The ultra-secretive company seems to be planning a big year in 2017.
If you're an Android fan, you're probably familiar with Qualcomm's Quick Charge technology or, at the very least, what it can do. Quick Charge 3.0, the third generation of Qualcomm's fast-charging technology, is built into most Snapdragon SoCs and it's what lets you charge your phone's battery up to 70% power in just 30 minutes. What's not to like?
Anyone who has been within a block of any wireless brick and mortar store or tech conference in the last couple of years has no doubt seen banners, posters, and videos promoting 5G high-speed wireless services on the way.
Coming into this year's Consumer Electronics Show (CES), the common sentiment among observers was that this was expected to be the big year for augmented reality.
In years past, the Consumer Electronics Show (CES) mostly dabbled in the future as far as the long-term vision for augmented reality was concerned. This year, however, objects in the future are much closer than they appear.
Suddenly, Magic Leap's lawsuit against Nreal, as well as its barrier to entry in the Chinese market, appears to be as insurmountable as The Great Wall itself.
The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face.
The spirit of Google's Tango augmented reality platform lives on at Vivo, a China-based company that has developed its own 3D sensor for mobile devices.
Update: Monday, 11 p.m. ET: In a report from Bloomberg, eMagin CEO Jeffrey Lucas has contradicted what appeared to be investor information found in SEC filings that surfaced on Monday. Although Apple is listed among several other investors in the company in filing, Lucas told Bloomberg that Apple is not, in fact, an investor in the company. Offering further clarification, Lucas told the news site that eMagin "listed those companies in the filing because it had discussions with them at industr...
When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizzle reel light.
