Growing evidence suggests that neurodegenerative diseases like Parkinson's may develop in part due to environmental factors, including infections that can cause inflammation in the nervous system. New research from investigators from Jude Children's Research Hospital and Thomas Jefferson University has strengthened that connection.
French automaker Renault is tapping into the promotional machine for Solo: A Star Wars Movie by deploying an AR experience through Shazam that's triggered via synergistic advertising.
Wise Snacks wants baseball fans to reach for potato chips instead of peanuts and Cracker Jacks, and it's calling augmented reality out of the bullpen to close the deal.
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.
To keep fungal pathogens at bay in their crowded homes, wood ants mix potions to create powerful protection for their nest and their young.
The search for the causative agent of colony collapse—the mass die off of honey bees throughout the US and Europe—has escalated with increasing confusion lately. Everything from pesticides and stress to viruses and mites have been implicated, and some researchers think that many of these environmental factors work together to take down hives.
