How to start and run an art gallery

In this series of art business videos, our self-taught artist and gallery owner discusses the many facets of starting and owning your very own art gallery. Christina Varga begins with the basics of where to locate your gallery and how to promote it once you get started, including promotion tips for press releases, blogs and local television spots. Most importantly, she discusses how to manage the cost of this business venture via skillful planning and effective tactics to attract popular artists.