Many times, e-commerce managers think they can just open an online store and the buyers will come. Sometimes, this is true - most of the time it's not. So, when you do get those shoppers, make sure you have what they want by providing multiple avenues into your product catalog.
In this episode, Eric Anderson and Ben Powers discuss different ways to provide links into your online catalog and recommend placement of particular elements you should consider.
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Curated By: rmansur
