Market music to Generations X and Y

Market music to Generations X and Y

In this clip, Catherine Stellin, Vice President of Trends and Research at The Intelligence Group, establishes the differences between Generations X and Y and discusses the large role that music plays in the lives of these generations. Stellin also focuses on how the importance of music and entertainment in these generations impacts the marketing process for these age groups. The Intelligence Group assists companies like Target, Microsoft, and Warner Music Group with consumer and trend marketing research.

Hosted by youtube.com
Creator's Site: www.artistshousemusic.com
Curated By: rmansur
Share
Playlist
Favorite
Grade
Flag

More create mix groups using protools how to videos & articles

view all

Comments

+1
Joel (11) 1 year ago
I would have liked a brief discussion the 4 P's of marketing with regard to generations X & Y, particularly focusing on the dramatic change in music distribution over the last few years.
New Comment Thread
Add your comment:
Add Comment

New Wonderment

view all

World's Fastest Bicycle Goes 75mph

Cycling enthusiasts, behold. Fastest bicycle in the world, designed by VARNA of British Columbia. Pretty impressive. Check it out, Barbara Buatois of France completes her new One Hour World Record at ...

Knit Your Food

Knitted delectable delights from Ed Bing Lee. Inspired? Gotta start somewhere. Previously, Crocheters Like to Party, Too. English Ladies Knit Entire Village.

Bomb-Proof Your Home With Wallpaper

Incredible. A company called Berry Plastics (in partnership with the U.S. Army Corps of Engineers) has developed a working bomb proof wallpaper. The technology has the ability to protect against both ...

Tattoo Yourself (or Your Girlfriend)

Henna. Beautiful, fun, exotic... and best of all... Do-It-Yourself (with a little practice). Also, unlike tattoos, it's temporary. Henna generally lasts for 1-3 weeks. An ancient tradition, henna is ...

The Mother of all Ping Pong Guns - LETHAL

The lethal pneumatic ping pong gun. This thing isn't exactly wife approved. Creator Ron Kessinger built this mighty powerful ping pong launcher - "a variation on a potato cannon, built to run on ...

loading...