How to create valuable commodities in the digital age

In this interview, Don Van Cleave, president of the Coalition of Independent Music Stores (CIMS), offers examples of the ways in which CIMS stores continue to bring value to customers, from hosting in-store performances to releasing live recordings. He also shares his thoughts on why Starbucks is good for the music business while large retailers like Best Buy and Wal-Mart are not, and explains how selling collectible items like band-generated USB sticks can keep customers coming back for more.