All the cash Magic Leap is amassing is probably going a long way toward hardware development and manufacturing, but it's also becoming increasingly clear that a large portion of that cash will be devoted to content. The latest proof is a new partnership between Magic Leap and the UK's Royal Shakespeare Company (RSC).
Chances are, if you're a branding or marketing professional, you've been tasked to come up with a new name for a product, a service, or maybe even a company at some point in your career. Maybe you're trying to come up with a new brand name right now. Well, there are objective measurements for choosing new names, and if you need help figuring these out, watch this video tutorial to learn how to develop a new product or company name that will stand out among your competitors, presented by namin...
With the official launch of Magic Leap One expected by the end of summer (translation: days from now), Magic Leap's hype machine just took a big hit with the sudden loss of a key marketing executive.
While Apple augmented reality smartglasses are not yet official, the tech giant is ramping up its resources by appointing company veteran Frank Casanova to promote its augmented reality offerings.
When you need a website to showcase your product or service, it can be quite confusing. Follow these easy steps to gather everything you need to have a successful website. Start your search for a domain name in the domain name registrar. (Example: www.companyname.com) Rent space from a hosting company to hold the files for your website. Set up an email account for your company. Create the content for your website (example: products, prices, services, etc). Get internet security to protect sen...
Less than a month after the worldwide launch of HoloLens 2, call center consultant BellSystem24 has already prepared an augmented reality solution for one of its clients.
Do you like to try out the latest electronics before they come out? Do you hate it when you have to send back test products you do get your hands on? Watch this video to learn how you can get companies to send you products to review and let you keep them afterwards.
A new profile on Apple's exiting design chief Jony Ive, the man behind many of the company's most successful products, paints a fuller picture of what led to his departure.
Tim and Kevin meet up/hang out & talk their talk. They discuss buying domain names, choosing business names, starting companies, and selling books by their color. These two entrepreneurs have lots to teach us about selling ideas and making profitable businesses.
Although all signs points to Microsoft releasing a new HoloLens in the coming days, the company is nevertheless looking to distribute its augmented reality apps to other operating systems.
Update: Monday, 11 p.m. ET: In a report from Bloomberg, eMagin CEO Jeffrey Lucas has contradicted what appeared to be investor information found in SEC filings that surfaced on Monday. Although Apple is listed among several other investors in the company in filing, Lucas told Bloomberg that Apple is not, in fact, an investor in the company. Offering further clarification, Lucas told the news site that eMagin "listed those companies in the filing because it had discussions with them at industr...
Now that some of the best-known beauty brands are leveraging augmented reality to market and sell products, the rest of the market is beginning to catch up — fast. The latest competitor to add AR to its arsenal is direct sales makeup company Younique.
The annual Augmented World Expo (AWE) typically packs the front page of Next Reality with new products and services from companies in the augmented reality industry.
The recent pitfalls and media fallout hitting Facebook hasn't stopped the social media giant from looking to the future.
The would-be role of Snap Inc. as the first step toward mainstreaming wearable tech in the form of glasses has stalled, and now we have proof. In the company's third quarter financial results report, released on Tuesday, Snap Inc. revealed that it will lose nearly $40 million due to unsold Spectacles, the camera glasses first sold at kiosks throughout the US.
Augmented reality headset maker DAQRI today named chief product officer Roy Ashok as the company's new chief executive officer to accelerate the company's growth.
Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.
Almost half a year after we broke the story about the demise of Meta Company, there's good news for fans of the augmented reality startup — a rebirth is at hand.
As Microsoft continues to bask in the glow of its HoloLens 2 unveiling and begins ramping up the hype to launch, Nreal and Vuzix are carving out their own niches in the AR hardware landscape.
Automotive augmented reality company WayRay has set its destination for a $1 billion valuation with an estimated time of arrival of 2019, and it has just passed a major milestone towards that goal.
With all the recent activity around augmented reality, the possibilities involving immersive computing and commerce are quickly becoming obvious, and digital payments giant PayPal has no plans to sit on the sidelines
Augmented reality headset and software maker Meta Company announced today board member Joe Mikhail will serve as the company's chief revenue officer.
This is a presentation of how to face toughest interview questions. During most of the job interview, the interviewer is trying to find out your capabilities if the job. They want the client to explore why they want to be working here. They know that you want a job. But more specifically they need to know why you want to work in their firm and also your capabilities. So, you must be prepared to answer for this common question for most of the interviews. First of all you should understand why ...
In this clip from Kitty the Coupon Diva, learn how to find and use rebates in any store: supermarkets, drug stores.. anywhere! Get tons of freebies from product companies simply by shopping smarter. Kitty will also show you how to find these offers online after you have made your purchases for increased savings.
A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables.
Months after Next Reality broke the story surrounding the financial troubles at Meta Company, there's a new update in the company's ongoing patent lawsuit.
It looks like Facebook really likes Google's augmented reality leadership talent, as the social media giant has hired away another employee from the AR and VR team at Mountain View to lead its team for a product that brings Facebook's AR platform into homes.
At the moment, it would be safe to say that demand for devices running Tango, Google's augmented reality smartphone platform, is relatively low among consumers. Kaon Interactive, a B2B software company who has built more than 5,000 interactive applications for use at trade shows, remote sales demonstrations, and other customer engagements, is betting that there is a market for the devices in sales and marketing.
In a stunning end-of-year twist to the Magic Leap versus Nreal legal saga, the China-based startup is now filing a motion against Magic Leap.
After getting its start with models of augmented reality planets that serve as targets for augmented reality experiences, AstroReality is diversifying its portfolio by paying tribute to one of the space agencies that made its products possible.
Don't look now, but stock photo mega-site Shutterstock may have the most extensive library of augmented reality content available.
Apps that can display virtual furniture in the home are one of the most popular applications of mobile AR today, but Houzz has decided to raise the stakes with its latest update.
At its F8 developer's conference in 2016, Facebook went on record with a roadmap that called for augmented reality integration into Oculus within 10 years. Now, it appears as though Facebook is accelerating those plans.
In the aftermath of the launch of the Magic Leap One, Magic Leap has ejected two more executives from their leadership roles.
A major obstacle to the mainstream acceptance of smartglasses is the current inability able to smoosh processors, sensors, and batteries into a pair of frames that look cool. Wearables maker Thalmic is hinting that it may have figured it all out.
Between acquisitions, hirings, patent applications, and insider reports, all signs point to Apple building a smartglasses product that could ship as soon as 2020, but the company has not officially confirmed such plans.
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.
Accused of violating whistleblower and age discrimination laws by its security director, Magic Leap has taken an internal situation to the US District Court to clear its name of the allegations.
As the Notorious B.I.G. once said, via his hit single, "Mo Money, Mo Problems." However, it would appear that Magic Leap feels a bit differently about piling on the cash.
Facebook just ratcheted up its ongoing augmented reality war against the competition by stealing away Google's director of product for AR, Nikhil Chandhok. In his new role, the executive will serve as Facebook's director of product on the company's Camera/AR team.
