The fashion world isn't exactly known for sending looks down the runway that are immediately wearable. But one of the hottest hairstyles we saw on the Fall/Winter 2010 runways was this cinched back locks look, a la Marion Cotillard to a recent premiere.
Todd Cole directed this beautifully shot (DP Matthew Lloyd) and art directed preview of the Rodarte Spring '11 line. The visual execution of this ostensibly simple concept is flawless; there are no extraneous colors whatsoever. Clarity of vision and preproduction certainly paid off.
Rodarte is an L.A. based fashion brand, headed by the Mulleavy sisters. Their pieces are known for their amazing materiality, gothic deconstruction, and beautifully ombréd fabric. The sisters have collaborated with Target, the Gap, outfitted many celebrities, and have been featured in the New Yorker, among various other publications.
